Act! vs Verifalia: CRM Platform vs Data Enrichment Tool Comparison
Compare Act! (CRM platform) and Verifalia (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Act! is a CRM platform for customer relationship management and sales pipeline tracking, priced from $30/mo, while Verifalia is a data enrichment tool for B2B lead data and email verification, priced from a free tier. They solve different problems: Act! organizes contacts and deals, Verifalia validates contact data, so many teams use both.
Key takeaways
- Act! Advantage Standard starts at $30/mo and includes basic email marketing with 2,500 sends per month.
- Verifalia offers a free tier with 25 daily free credits, where one credit equals one standard email verification.
- Verifalia has 6 pricing tiers ranging from Free to $548.90/mo, compared to Act!'s 5 tiers.
- Act! integrates with tools such as Outlook, Slack, Shopify, QuickBooks Online, and Zendesk, while Verifalia integrates with Zapier, Pipedream, and captcha services like Google reCAPTCHA.
- Act! lists CRM features such as lead scoring and marketing automation, while Verifalia lists email verification features such as disposable email detection and typo suggestions.
Reviewed and updated September 4, 2026
Act! vs Verifalia: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Verifalia, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Act! is a CRM platform for customer relationship management and sales pipeline tracking; Verifalia is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Verifalia lists real-time email checker and bulk list verifications.
Verifalia offers a lower entry point at $0/mo compared to Act! at $30/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Verifalia. Many teams run one of each.
Understanding the Core Difference
Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Verifalia is Email verification service that checks submitted addresses in real time against the target mail exchangers, with bulk list cleaning, typo suggestions and detection of disposable, free and role-based addresses.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Act! Advantage Standard
Free
Act! Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Act! Advantage Standard | $30/mo | Basic Email Marketing (includes 2,500 sends/mo) |
| Act! Advantage Professional | $45/mo | Email Marketing Plus (includes 25,000 sends/mo) |
| Act! Advantage Ultimate | $60/mo | Marketing Automation (includes 50,000 sends/mo) |
| Act! Premium Desktop | $40/mo | - |
| Enterprise Engagement | Contact Sales | - |
Source: Act! Pricing
Verifalia Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Free | Free | 25 daily free credits (1 credit = 1 standard email verification) |
| Starter | $9.90/mo | 250 daily free credits |
| Professional | $53.90/mo | 1,250 daily free credits |
| Enterprise | $218.90/mo | 6,250 daily free credits |
| Ultimate | $548.90/mo | 25,000 daily free credits |
| Credit packs | Usage-based | 1,000 credits at the entry pack |
Source: Verifalia Pricing
Pricing Analysis
Verifalia offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Verifalia offers 6 pricing tiers compared to Act!'s 5, giving you more granularity as you scale.
Verifalia includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- and 4 more listed below
- Real-time email checker
- Bulk list verifications
- Bot detection / CAPTCHA
- Custom classification scheme
- Classification overrides
- Typos detection & suggestions
- and 2 more listed below
Act! Key Features
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Verifalia Key Features
- Real-time email checker
- Bulk list verifications
- Bot detection / CAPTCHA
- Custom classification scheme
- Classification overrides
- Typos detection & suggestions
- Free email detection
- Disposable email detection
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Act!
- Full-featured CRM and mobile app
- Email marketing
- Interactive quotes and payments
- Online appointment scheduling
- Forms, surveys, website chat and event management
- Reports and interactive dashboards
- Marketing automation
- Lead scoring
- Project management
- Accounting integration
Listed only by Verifalia
- Real-time email checker
- Bulk list verifications
- Bot detection / CAPTCHA
- Custom classification scheme
- Classification overrides
- Typos detection & suggestions
- Free email detection
- Disposable email detection
Integration Ecosystem
Act! Integrations
Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Verifalia Integrations
Verifalia connects with: Zapier, Pipedream, Cloudflare Turnstile, Google reCAPTCHA, hCaptcha.
Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.
Integrations listed only by Verifalia: Zapier, Pipedream, Cloudflare Turnstile, Google reCAPTCHA, hCaptcha.
Use Case Recommendations
Best Fit for Act!
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (16 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Verifalia
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Act! | Verifalia |
|---|---|---|
| Starting Price | $30/mo | Free |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 10 | 8 |
| Integrations | 16 | 5 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Verifalia the B2B lead data and contact enrichment side. Verifalia offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Act! and Verifalia for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Act! and Verifalia?
- Act! is a CRM platform built for customer relationship management and sales pipeline tracking, while Verifalia is a data enrichment tool focused on B2B lead data and email verification. Act! helps teams organize contacts and forecast revenue, while Verifalia helps teams confirm that contact data, especially email addresses, is accurate before outreach.
- Which is cheaper, Act! or Verifalia?
- Verifalia has the lower entry point, starting free with 25 daily free credits, compared to Act!'s entry plan at $30/mo for Act! Advantage Standard. Verifalia's paid tiers then scale up from $9.90/mo to $548.90/mo depending on daily credit volume needed.
- Can I use Act! and Verifalia together?
- Yes, the article notes that many teams run one of each since the tools cover different parts of the outbound workflow. Act! handles CRM and pipeline tracking while Verifalia handles email verification and list cleaning, so they are complementary rather than competing tools.
- What integrations does Act! support that Verifalia does not?
- Act! integrates with tools including Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Shopify, Zendesk, Freshdesk, FreshBooks, QuickBooks Online, and Xero. Verifalia's integration list is narrower, covering Zapier, Pipedream, Cloudflare Turnstile, Google reCAPTCHA, and hCaptcha.
- Does Verifalia offer a free plan?
- Yes, Verifalia has a Free plan that includes 25 daily free credits, where one credit equals one standard email verification. This makes it possible to evaluate the platform before committing to a paid tier like Starter at $9.90/mo or higher tiers up to $548.90/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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