Tool Comparisons

    Act! vs Verifalia: CRM Platform vs Data Enrichment Tool Comparison

    Compare Act! (CRM platform) and Verifalia (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    September 4, 20266 min read
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    The short answer

    Compare Act! (CRM platform) and Verifalia (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Reviewed and updated September 4, 2026

    Act! vs Verifalia: CRM Platform vs Data Enrichment Tool Comparison

    Sales teams building an outbound stack often weigh Act!, a CRM platform for customer relationship management and sales pipeline tracking, against Verifalia, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

    The Quick Answer

    Act! is a CRM platform for customer relationship management and sales pipeline tracking; Verifalia is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Act! lists full-featured crm and mobile app and email marketing, and Verifalia lists real-time email checker and bulk list verifications.

    Verifalia offers a lower entry point at $0/mo compared to Act! at $30/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, Act! is the one built for it; for finding accurate contact data for target accounts, that is Verifalia. Many teams run one of each.

    Understanding the Core Difference

    Act! is Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.

    Verifalia is Email verification service that checks submitted addresses in real time against the target mail exchangers, with bulk list cleaning, typo suggestions and detection of disposable, free and role-based addresses.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    $30/moAct! entry plan

    Act! Advantage Standard

    FreeVerifalia entry plan

    Free

    Entry pricing for Act! and Verifalia, as published on each vendor's own pricing page.

    Act! Pricing (as of September 2026)

    PlanPriceEmails
    Act! Advantage Standard$30/moBasic Email Marketing (includes 2,500 sends/mo)
    Act! Advantage Professional$45/moEmail Marketing Plus (includes 25,000 sends/mo)
    Act! Advantage Ultimate$60/moMarketing Automation (includes 50,000 sends/mo)
    Act! Premium Desktop$40/mo-
    Enterprise EngagementContact Sales-

    Source: Act! Pricing

    Verifalia Pricing (as of September 2026)

    PlanPriceEmails
    FreeFree25 daily free credits (1 credit = 1 standard email verification)
    Starter$9.90/mo250 daily free credits
    Professional$53.90/mo1,250 daily free credits
    Enterprise$218.90/mo6,250 daily free credits
    Ultimate$548.90/mo25,000 daily free credits
    Credit packsUsage-based1,000 credits at the entry pack

    Source: Verifalia Pricing

    Pricing Analysis

    Verifalia offers the lower entry point ($0/mo vs $30/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    Verifalia offers 6 pricing tiers compared to Act!'s 5, giving you more granularity as you scale.

    Verifalia includes a free tier, which is helpful for evaluating the platform without upfront cost.

    Features Breakdown

    Act! lists
    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • and 4 more listed below
    Verifalia lists
    • Real-time email checker
    • Bulk list verifications
    • Bot detection / CAPTCHA
    • Custom classification scheme
    • Classification overrides
    • Typos detection & suggestions
    • and 2 more listed below
    What Act! and Verifalia each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Act! Key Features

    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • Marketing automation
    • Lead scoring
    • Project management
    • Accounting integration

    Verifalia Key Features

    • Real-time email checker
    • Bulk list verifications
    • Bot detection / CAPTCHA
    • Custom classification scheme
    • Classification overrides
    • Typos detection & suggestions
    • Free email detection
    • Disposable email detection

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Act!

    • Full-featured CRM and mobile app
    • Email marketing
    • Interactive quotes and payments
    • Online appointment scheduling
    • Forms, surveys, website chat and event management
    • Reports and interactive dashboards
    • Marketing automation
    • Lead scoring
    • Project management
    • Accounting integration

    Listed only by Verifalia

    • Real-time email checker
    • Bulk list verifications
    • Bot detection / CAPTCHA
    • Custom classification scheme
    • Classification overrides
    • Typos detection & suggestions
    • Free email detection
    • Disposable email detection

    Integration Ecosystem

    Act! Integrations

    Act! connects with: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

    Verifalia Integrations

    Verifalia connects with: Zapier, Pipedream, Cloudflare Turnstile, Google reCAPTCHA, hCaptcha.

    Integrations listed only by Act!: Outlook, Google Contacts, Slack, Eventbrite, SurveyMonkey, Wufoo, BigCommerce, Ecwid, Shopify, Volusion, Facebook, Freshdesk, Zendesk, FreshBooks, QuickBooks Online, Xero.

    Integrations listed only by Verifalia: Zapier, Pipedream, Cloudflare Turnstile, Google reCAPTCHA, hCaptcha.

    Use Case Recommendations

    Best Fit for Act!

    • Budget-conscious teams looking for an affordable CRM platform
    • Teams that need a wide feature set (10 capabilities listed)
    • Organizations with complex tech stacks needing broad integration support (16 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Verifalia

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation

    Feature Comparison Summary

    FeatureAct!Verifalia
    Starting Price$30/moFree
    Top Tier PriceContact SalesUsage-based
    Total Features Listed108
    Integrations165

    Getting Started Checklist

    1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Act! serves the customer relationship management and sales pipeline tracking side of an outbound stack and Verifalia the B2B lead data and contact enrichment side. Verifalia offers a more accessible entry point, while Act! starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Act! and Verifalia for current information.

    Act!VerifaliaCRM PlatformData Enrichment ToolComparisoncrmdata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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