Adapt.io vs folk: Data Enrichment Tool vs CRM Platform Comparison
Compare Adapt.io (data enrichment tool) and folk (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Adapt.io and folk serve different jobs rather than competing directly. Adapt.io is a data enrichment tool for B2B lead data with 250M+ business contacts and a free entry tier, while folk is a CRM platform for pipeline tracking and sales relationships starting at $30/mo. Many teams use both together rather than choosing one.
Key takeaways
- Adapt.io lists 250M+ business contacts and 10M+ company profiles as its core data enrichment offering.
- Adapt.io offers a free plan while folk's entry plan, Standard, costs $30/mo.
- Adapt.io has 4 pricing tiers (Free, Starter at $49/mo, Basic at $99/mo, and Custom) compared to folk's 3 tiers (Standard $30/mo, Premium $60/mo, Enterprise $100/mo).
- Adapt.io and folk share only one listed integration, Zapier, with Adapt.io also connecting to Salesforce, HubSpot, Zoho CRM, Marketo, and Outreach.
- folk integrates with Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, and Clearbit.
Reviewed and updated September 4, 2026
Adapt.io vs folk: Data Enrichment Tool vs CRM Platform Comparison
Adapt.io (data enrichment tool) and folk (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Adapt.io is a data enrichment tool for B2B lead data and contact enrichment; folk is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Adapt.io lists 250m+ business contacts and 10m+ company profiles, and folk lists pipeline management and email campaigns.
Adapt.io offers a lower entry point at $0/mo compared to folk at $30/mo.
If your priority is finding accurate contact data for target accounts, Adapt.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is folk. Many teams run one of each.
Understanding the Core Difference
Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Standard
Adapt.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 25 Email Credits, 25 Enrichment Credits, 25 Contacts per day | 25 Email Credits |
| Starter | $49/mo | 500 Email Credits, 500 Enrichment Credits, 50 Contacts per day | 500 Email Credits |
| Basic | $99/mo | 1,000 Email Credits, 100 Phone Credits, 1,000 Enrichment Credits | 1,000 Email Credits |
| Custom | Contact Sales | Custom | - |
Source: Adapt.io Pricing
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Pricing Analysis
Adapt.io is more affordable at the entry level ($0/mo vs $30/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Adapt.io offers 4 pricing tiers compared to folk's 3, giving you more granularity as you scale.
Adapt.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- and 4 more listed below
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
Adapt.io Key Features
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Adapt.io
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Integration Ecosystem
Adapt.io Integrations
Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Adapt.io: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach.
Integrations listed only by folk: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, Clearbit.
Use Case Recommendations
Best Fit for Adapt.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Adapt.io | folk |
|---|---|---|
| Starting Price | Free | $30/mo |
| Top Tier Price | Contact Sales | $100/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 10 |
| Founded | 2016 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Adapt.io serves the B2B lead data and contact enrichment side of an outbound stack and folk the customer relationship management and sales pipeline tracking side. Adapt.io offers a more accessible entry point, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Adapt.io and folk for current information.
Frequently asked questions.
Frequently asked questions- Is Adapt.io a CRM or a data enrichment tool?
- Adapt.io is a data enrichment tool, not a CRM. It is built for B2B lead data and contact enrichment, listing 250M+ business contacts and 10M+ company profiles, along with a Prospector Chrome extension and data enrichment covering 50+ attributes.
- How much does folk cost compared to Adapt.io?
- folk starts at $30/mo for its Standard plan, with Premium at $60/mo and Enterprise at $100/mo. Adapt.io starts free, then moves to Starter at $49/mo and Basic at $99/mo, plus a Custom plan with contact sales pricing, giving Adapt.io a lower entry point.
- Do Adapt.io and folk integrate with each other or share any tools?
- The article lists only one shared integration between the two: Zapier. Beyond that, Adapt.io connects to Salesforce, HubSpot, Zoho CRM, Marketo, and Outreach, while folk connects to Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Make, Pandadoc, Apollo, and Clearbit.
- Should I use Adapt.io, folk, or both?
- It depends on the job. Adapt.io fits teams that need accurate contact data for target accounts, while folk fits teams organizing contacts, tracking deals, and forecasting revenue. The article notes many teams run one of each rather than choosing a single tool.
- Which tool is better for a budget-conscious team?
- Adapt.io is more affordable at the entry level, offering a free tier compared to folk's $30/mo Standard plan. The article notes this price difference matters for teams with tight budgets or those just starting out with lead data enrichment or CRM needs.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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