Adapt.io vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Compare Adapt.io (data enrichment tool) and Insightly (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Adapt.io is a B2B data enrichment tool with 250 million-plus business contacts, starting free, while Insightly is a CRM platform for pipeline tracking and forecasting, starting at $29 per month. Adapt.io suits teams needing accurate contact data, Insightly suits teams organizing contacts and deals. Many teams run both tools together.
Key takeaways
- Adapt.io lists 250 million-plus business contacts and 10 million-plus company profiles on its own site.
- Adapt.io's entry plan is free, while Insightly's entry plan, called Plus, costs $29 per month.
- Adapt.io offers four pricing tiers, Free, Starter at $49 per month, Basic at $99 per month, and Custom, compared to Insightly's three tiers, Plus, Professional at $49 per month, and Enterprise at $99 per month.
- Adapt.io integrates with Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, and Zapier, while Insightly integrates with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- Insightly lists an AI Copilot feature along with lead assignment and routing, opportunity management, and workflow automation.
Reviewed and updated September 2, 2026
Adapt.io vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Adapt.io, a data enrichment tool for B2B lead data and contact enrichment, against Insightly, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Adapt.io is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Adapt.io lists 250m+ business contacts and 10m+ company profiles, and Insightly lists lead and contact management and lead assignment and routing.
Adapt.io offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is finding accurate contact data for target accounts, Adapt.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.
Understanding the Core Difference
Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Plus
Adapt.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 25 Email Credits, 25 Enrichment Credits, 25 Contacts per day | 25 Email Credits |
| Starter | $49/mo | 500 Email Credits, 500 Enrichment Credits, 50 Contacts per day | 500 Email Credits |
| Basic | $99/mo | 1,000 Email Credits, 100 Phone Credits, 1,000 Enrichment Credits | 1,000 Email Credits |
| Custom | Contact Sales | Custom | - |
Source: Adapt.io Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
Adapt.io is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Adapt.io offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Adapt.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- and 4 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Adapt.io Key Features
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Adapt.io
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Adapt.io Integrations
Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Adapt.io: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Adapt.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Adapt.io | Insightly |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 10 |
| Founded | 2016 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Adapt.io serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. Adapt.io offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Adapt.io and Insightly for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Adapt.io and Insightly?
- Adapt.io is a data enrichment tool built for finding and enriching B2B lead data, listing 250 million-plus business contacts and 10 million-plus company profiles. Insightly is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue, with lead and contact management and lead assignment and routing. They serve different parts of the sales workflow.
- Which is cheaper, Adapt.io or Insightly?
- Adapt.io has a lower entry point at $0 per month with its Free plan, compared to Insightly's entry plan, Plus, at $29 per month. Adapt.io also offers a free tier that lets teams test the platform before paying, while Insightly's cheapest paid plan starts at $29 per month.
- Can Adapt.io and Insightly be used together?
- Yes, the article notes that many teams run one of each because they cover different parts of the workflow. Adapt.io handles finding accurate contact data for target accounts, while Insightly handles organizing contacts, tracking deals, and forecasting revenue, so the two tools are complementary rather than competing.
- What integrations does Adapt.io support?
- Adapt.io connects with Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, and Zapier. This is a shorter integration list than Insightly, which connects with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- What features does Insightly offer that Adapt.io doesn't list?
- Insightly lists lead and contact management, lead assignment and routing, opportunity management, customizable sales processes, workflow automation, project management, advanced reports and pre-built business dashboards, and an AI Copilot. These are features found only on Insightly's own list, not on Adapt.io's.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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