Adapt.io vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Adapt.io (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Adapt.io is a B2B data enrichment tool starting free, built for finding and enriching contact data with 250M+ business contacts, while Keap is a CRM platform starting at $299/mo for 1,500 contacts, built for pipeline tracking and customer relationship management. Many teams use both together rather than choosing one over the other.
Key takeaways
- Adapt.io offers a free plan, plus paid tiers at $49/mo and $99/mo, while Keap has a single plan priced at $299/mo.
- Keap's $299/mo plan starts with 1,500 contacts and 2 users.
- Adapt.io lists 250M+ business contacts and 10M+ company profiles on its own pricing page.
- Adapt.io offers 4 pricing tiers compared to Keap's 1 tier.
- Adapt.io and Keap share only one listed integration, Zapier, with Adapt.io also connecting to Salesforce, HubSpot, Zoho CRM, Marketo, and Outreach, and Keap connecting to Gmail, Outlook, PayPal, Stripe, and Eway.
Reviewed and updated September 5, 2026
Adapt.io vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Adapt.io, a data enrichment tool for B2B lead data and contact enrichment, against Keap, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Adapt.io is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Adapt.io lists 250m+ business contacts and 10m+ company profiles, and Keap lists contact management and contact segmentation (tags).
Adapt.io offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, Adapt.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Keap
Adapt.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 25 Email Credits, 25 Enrichment Credits, 25 Contacts per day | 25 Email Credits |
| Starter | $49/mo | 500 Email Credits, 500 Enrichment Credits, 50 Contacts per day | 500 Email Credits |
| Basic | $99/mo | 1,000 Email Credits, 100 Phone Credits, 1,000 Enrichment Credits | 1,000 Email Credits |
| Custom | Contact Sales | Custom | - |
Source: Adapt.io Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Adapt.io is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Adapt.io offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Adapt.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- and 4 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Adapt.io Key Features
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Adapt.io
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Adapt.io Integrations
Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Adapt.io: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Adapt.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Adapt.io | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 6 |
| Founded | 2016 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Adapt.io serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Adapt.io offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Adapt.io and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Adapt.io and Keap?
- Adapt.io is a data enrichment tool focused on B2B lead data and contact enrichment, while Keap is a CRM platform focused on customer relationship management and sales pipeline tracking. They address different parts of the sales workflow, so many teams use both rather than picking one.
- How much does Adapt.io cost compared to Keap?
- Adapt.io starts free and has paid tiers at $49/mo and $99/mo, plus a custom-priced tier. Keap has a single plan priced at $299/mo, starting at 1,500 contacts and 2 users, so Adapt.io has a lower entry point.
- Do Adapt.io and Keap integrate with each other?
- The article does not list a direct integration between Adapt.io and Keap. Both tools share only one listed integration in common, Zapier, which could be used to connect them indirectly.
- Which one should I choose, Adapt.io or Keap?
- Choose Adapt.io if your priority is finding accurate contact data for target accounts, since it is built for B2B lead data and contact enrichment. Choose Keap if you need to organize contacts, track deals, and forecast revenue through a sales pipeline. Many teams run both tools together.
- What features does Keap offer that Adapt.io does not?
- Keap lists contact management, contact segmentation with tags, email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing. These are listed only under Keap's own feature page, distinct from Adapt.io's enrichment-focused feature set.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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