Adapt.io vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Adapt.io (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Adapt.io is a B2B data enrichment tool built for contact and lead data, while Microsoft Dynamics 365 Sales is a CRM platform built for pipeline tracking and customer relationship management. Adapt.io starts free and lists 250M+ business contacts; Dynamics 365 Sales starts at $65/mo and lists sales force automation with Copilot AI. Many teams use both together.
Key takeaways
- Adapt.io offers a free entry plan with 25 email credits, 25 enrichment credits, and 25 contacts per day.
- Microsoft Dynamics 365 Sales Professional starts at $65 per month, with Enterprise Edition at $105 and Premium at $150 per user per month.
- Adapt.io lists 250M+ business contacts and 10M+ company profiles as core data assets.
- Microsoft Dynamics 365 Sales Premium includes 1,000 Copilot Credits per user per month.
- Adapt.io integrates with Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, and Zapier, while Microsoft Dynamics 365 Sales integrates with Microsoft 365, Outlook, Teams, LinkedIn Sales Navigator, Copilot Studio, and Azure.
Reviewed and updated September 5, 2026
Adapt.io vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Adapt.io is a data enrichment tool; Microsoft Dynamics 365 Sales is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Adapt.io is a data enrichment tool for B2B lead data and contact enrichment; Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Adapt.io lists 250m+ business contacts and 10m+ company profiles, and Microsoft Dynamics 365 Sales lists sales force automation and microsoft 365 interoperation.
Adapt.io offers a lower entry point at $0/mo compared to Microsoft Dynamics 365 Sales at $65/mo.
If your priority is finding accurate contact data for target accounts, Adapt.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Microsoft Dynamics 365 Sales. Many teams run one of each.
Understanding the Core Difference
Adapt.io is B2B lead intelligence platform with 250M+ contacts, Prospector Chrome extension, and data enrichment with 50+ attributes.
Microsoft Dynamics 365 Sales is Dynamics 365 Sales is Microsoft's sales force automation product, covering pipeline, reporting and dashboards with contextual insights and Copilot AI. It interoperates with Microsoft 365 and pairs with LinkedIn Sales Navigator through the Microsoft Relationship Sales offer.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Dynamics 365 Sales Professional
Adapt.io Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 25 Email Credits, 25 Enrichment Credits, 25 Contacts per day | 25 Email Credits |
| Starter | $49/mo | 500 Email Credits, 500 Enrichment Credits, 50 Contacts per day | 500 Email Credits |
| Basic | $99/mo | 1,000 Email Credits, 100 Phone Credits, 1,000 Enrichment Credits | 1,000 Email Credits |
| Custom | Contact Sales | Custom | - |
Source: Adapt.io Pricing
Microsoft Dynamics 365 Sales Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Dynamics 365 Sales Professional | $65/mo | - |
| Dynamics 365 Sales Enterprise Edition | $105/mo | - |
| Dynamics 365 Sales Premium | $150/mo | 1,000 Copilot Credits per user/month |
| Microsoft Relationship Sales | Contact Sales | Requires a 10-seat minimum |
Source: Microsoft Dynamics 365 Sales Pricing
Pricing Analysis
Adapt.io is more affordable at the entry level ($0/mo vs $65/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Adapt.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- and 4 more listed below
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- and 2 more listed below
Adapt.io Key Features
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Microsoft Dynamics 365 Sales Key Features
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Adapt.io
- 250M+ business contacts
- 10M+ company profiles
- Prospector Chrome extension
- Data enrichment with 50+ attributes
- Lead builder with advanced filters
- ABM list building
- 3,000+ tech sector classifications
- Saved searches
- CSV export
- API access
Listed only by Microsoft Dynamics 365 Sales
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
Integration Ecosystem
Adapt.io Integrations
Adapt.io connects with: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
Microsoft Dynamics 365 Sales Integrations
Microsoft Dynamics 365 Sales connects with: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Integrations listed only by Adapt.io: Salesforce, HubSpot, Zoho CRM, Marketo, Outreach, Zapier.
Integrations listed only by Microsoft Dynamics 365 Sales: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Use Case Recommendations
Best Fit for Adapt.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Microsoft Dynamics 365 Sales
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Adapt.io | Microsoft Dynamics 365 Sales |
|---|---|---|
| Starting Price | Free | $65/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 6 |
| Founded | 2016 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Adapt.io serves the B2B lead data and contact enrichment side of an outbound stack and Microsoft Dynamics 365 Sales the customer relationship management and sales pipeline tracking side. Adapt.io offers a more accessible entry point, while Microsoft Dynamics 365 Sales starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Adapt.io and Microsoft Dynamics 365 Sales for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Adapt.io and Microsoft Dynamics 365 Sales?
- Adapt.io is a data enrichment tool focused on B2B lead data and contact enrichment, while Microsoft Dynamics 365 Sales is a CRM platform focused on customer relationship management and sales pipeline tracking. They address different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- How much does Adapt.io cost compared to Microsoft Dynamics 365 Sales?
- Adapt.io has a free entry plan, with paid tiers at $49 per month for Starter and $99 per month for Basic. Microsoft Dynamics 365 Sales starts at $65 per month for the Professional plan, rising to $105 for Enterprise Edition and $150 for Premium, so Adapt.io is cheaper at the entry level.
- What features does Adapt.io offer that Microsoft Dynamics 365 Sales does not?
- Adapt.io lists 250M+ business contacts, 10M+ company profiles, a Prospector Chrome extension, data enrichment with 50+ attributes, ABM list building, and 3,000+ tech sector classifications. These data enrichment and prospecting features are not listed among Microsoft Dynamics 365 Sales's own published capabilities.
- What features does Microsoft Dynamics 365 Sales offer that Adapt.io does not?
- Microsoft Dynamics 365 Sales lists sales force automation, Microsoft 365 interoperation, reporting and dashboards, conversation intelligence, sales engagement, and Copilot capabilities including access to Sales Qualification, Opportunity, Research, and Close agents. These CRM and pipeline management features are not part of Adapt.io's published feature list.
- Can Adapt.io and Microsoft Dynamics 365 Sales be used together?
- Yes, the article notes that many teams run one of each because Adapt.io handles finding accurate contact data for target accounts while Microsoft Dynamics 365 Sales handles organizing contacts, tracking deals, and forecasting revenue. Adapt.io also integrates with CRMs like Salesforce and HubSpot, showing it is built to pair with a CRM layer.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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