Agile CRM vs Apollo.io: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and Apollo.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM and Apollo.io serve different functions and are not direct substitutes. Agile CRM is a CRM platform for contact management and sales pipeline tracking, while Apollo.io is a data enrichment tool for B2B lead data and contact enrichment. Both start free, so teams often run one of each rather than choosing between them.
Key takeaways
- Agile CRM's top tier is Enterprise at $79.99 per month with unlimited contacts, while Apollo.io's top tier is Organization at $119 per month with 72,000 credits per seat per year.
- Agile CRM lists 8 features including Contact Management, Deals, Lead Scoring, and a Helpdesk, while Apollo.io lists 10 features including a 210M+ contacts database and 30M+ companies.
- Agile CRM integrates with 10 tools including Google Apps, Zapier, Stripe, and Shopify, while Apollo.io integrates with 7 tools including Salesforce, HubSpot, and LinkedIn.
- Both Agile CRM and Apollo.io offer free tiers, allowing teams to test each platform before paying anything.
- Apollo.io's free plan grants 900 credits per seat per year, while its Basic plan at $49 per month grants 30,000 credits per seat per year upfront.
Reviewed and updated September 4, 2026
Agile CRM vs Apollo.io: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Agile CRM, a CRM platform for customer relationship management and sales pipeline tracking, against Apollo.io, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Agile CRM is a CRM platform for customer relationship management and sales pipeline tracking; Apollo.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Agile CRM lists contact management and deals, and Apollo.io lists 210m+ contacts database and 30m+ companies.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Agile CRM is the one built for it; for finding accurate contact data for target accounts, that is Apollo.io. Many teams run one of each.
Understanding the Core Difference
Agile CRM is Agile CRM is customer relationship management software with sales and marketing automation for small businesses. It bundles contact management, deals and appointment scheduling with email campaigns, landing pages, telephony and a helpdesk.
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Agile CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1,000 Contacts |
| Starter | $14.99/mo | 10,000 Contacts |
| Regular | $49.99/mo | 50,000 Contacts |
| Enterprise | $79.99/mo | Unlimited Contacts |
Source: Agile CRM Pricing
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- and 2 more listed below
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
Agile CRM Key Features
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Agile CRM
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Integration Ecosystem
Agile CRM Integrations
Agile CRM connects with: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Agile CRM: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Use Case Recommendations
Best Fit for Agile CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Agile CRM | Apollo.io |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $79.99/mo | $119/mo |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 7 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Agile CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Apollo.io the B2B lead data and contact enrichment side. Agile CRM offers a more accessible entry point, while Apollo.io starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Agile CRM and Apollo.io for current information.
Frequently asked questions.
Frequently asked questions- Is Agile CRM the same type of tool as Apollo.io?
- No, they are different tool types. Agile CRM is a CRM platform focused on customer relationship management and sales pipeline tracking, while Apollo.io is a data enrichment tool focused on B2B lead data and contact enrichment. Many teams use both together rather than choosing one over the other.
- Which is cheaper, Agile CRM or Apollo.io?
- Both platforms start at the same price: free. Beyond the free tier, Agile CRM's top plan is Enterprise at $79.99 per month with unlimited contacts, while Apollo.io's top plan is Organization at $119 per month with 72,000 credits per seat per year.
- What integrations does Agile CRM support that Apollo.io doesn't?
- Agile CRM lists integrations with Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, and WordPress, totaling 10 integrations. Apollo.io's listed integrations, such as Salesforce, HubSpot, and LinkedIn, do not overlap with this list by exact naming.
- Should I use Agile CRM, Apollo.io, or both?
- It depends on your workflow needs. If your priority is organizing contacts, tracking deals, and forecasting revenue, Agile CRM fits that role; for finding accurate contact data on target accounts, Apollo.io is the better fit. The article notes many teams run one of each.
- Does Apollo.io offer a free plan?
- Yes, Apollo.io has a free plan that grants 900 credits per seat per year, distributed monthly. Paid tiers include Basic at $49 per month with 30,000 credits per seat per year, Professional at $79 per month with 48,000 credits, and Organization at $119 per month with 72,000 credits, all granted upfront.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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