Agile CRM vs BetterContact: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and BetterContact (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM and BetterContact serve different parts of the outbound workflow rather than competing head to head. Agile CRM is a CRM platform for contact management, deals, and pipeline tracking, starting free. BetterContact is a data enrichment tool for finding and verifying B2B contact data, starting at $15/mo. Many teams use both together.
Key takeaways
- Agile CRM's Free plan supports 1,000 contacts, while its Enterprise plan at $79.99/mo supports unlimited contacts.
- BetterContact's Starter plan costs $15/mo and includes 200 credits per month, where 1 email equals 1 credit and 1 mobile phone equals 10 credits.
- BetterContact's Pro plan costs $49/mo and starts at 1,000 credits per month at the entry step of its volume selector.
- Agile CRM integrates with 10 tools including Google Apps, Zapier, Twilio, Stripe, and Shopify, while BetterContact integrates with Hubspot, Google Sheets, Make.com, and Clay.
- Agile CRM offers 4 pricing tiers compared to BetterContact's 3 tiers.
Reviewed and updated September 4, 2026
Agile CRM vs BetterContact: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Agile CRM, a CRM platform for customer relationship management and sales pipeline tracking, against BetterContact, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Agile CRM is a CRM platform for customer relationship management and sales pipeline tracking; BetterContact is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Agile CRM lists contact management and deals, and BetterContact lists waterfall lead finder and waterfall enrichment (20+ vendors).
Agile CRM offers a lower entry point at $0/mo compared to BetterContact at $15/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Agile CRM is the one built for it; for finding accurate contact data for target accounts, that is BetterContact. Many teams run one of each.
Understanding the Core Difference
Agile CRM is Agile CRM is customer relationship management software with sales and marketing automation for small businesses. It bundles contact management, deals and appointment scheduling with email campaigns, landing pages, telephony and a helpdesk.
BetterContact is Waterfall enrichment tool that aggregates more than 20 data providers in one subscription to find and verify work emails and mobile phone numbers, and charges only for valid results.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Starter
Agile CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1,000 Contacts |
| Starter | $14.99/mo | 10,000 Contacts |
| Regular | $49.99/mo | 50,000 Contacts |
| Enterprise | $79.99/mo | Unlimited Contacts |
Source: Agile CRM Pricing
BetterContact Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $15/mo | 200 credits / month (200 valid emails or 20 mobile phones); 1 email = 1 credit, 1 mobile phone = 10 credits |
| Pro | $49/mo | 1,000 credits / month at the entry step of a volume selector |
| Enterprise | Contact Sales | Custom credits / month |
Source: BetterContact Pricing
Pricing Analysis
Agile CRM is more affordable at the entry level ($0/mo vs $15/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Agile CRM offers 4 pricing tiers compared to BetterContact's 3, giving you more granularity as you scale.
Agile CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- and 2 more listed below
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- and 2 more listed below
Agile CRM Key Features
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
BetterContact Key Features
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- Use your own API keys
- API & Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Agile CRM
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Listed only by BetterContact
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- Use your own API keys
- API & Integrations
Integration Ecosystem
Agile CRM Integrations
Agile CRM connects with: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
BetterContact Integrations
BetterContact connects with: Hubspot, Google Sheets, Make.com, Clay.
Integrations listed only by Agile CRM: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Integrations listed only by BetterContact: Hubspot, Google Sheets, Make.com, Clay.
Use Case Recommendations
Best Fit for Agile CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for BetterContact
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Agile CRM | BetterContact |
|---|---|---|
| Starting Price | Free | $15/mo |
| Top Tier Price | $79.99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 4 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Agile CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and BetterContact the B2B lead data and contact enrichment side. Agile CRM offers a more accessible entry point, while BetterContact starts at $15/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Agile CRM and BetterContact for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Agile CRM and BetterContact?
- Agile CRM is a CRM platform built for customer relationship management and sales pipeline tracking, bundling contact management, deals, appointment scheduling, and marketing automation. BetterContact is a data enrichment tool that aggregates more than 20 data providers to find and verify work emails and mobile phone numbers, charging only for valid results.
- How much does Agile CRM cost compared to BetterContact?
- Agile CRM starts free and scales through Starter at $14.99/mo, Regular at $49.99/mo, and Enterprise at $79.99/mo for unlimited contacts. BetterContact starts at $15/mo for its Starter plan with 200 credits per month, moving to $49/mo for Pro with 1,000 credits, and custom Enterprise pricing.
- Can Agile CRM and BetterContact be used together?
- Yes, many teams run one of each since they cover different parts of the outbound workflow. Agile CRM handles organizing contacts, tracking deals, and forecasting revenue, while BetterContact handles finding accurate contact data for target accounts, so they complement rather than replace each other.
- What integrations does each tool support?
- Agile CRM connects with 10 tools including Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, and WordPress. BetterContact connects with Hubspot, Google Sheets, Make.com, and Clay, a smaller but more enrichment-focused integration set.
- Who is BetterContact best suited for?
- BetterContact best fits budget-conscious teams seeking an affordable data enrichment tool, enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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