Agile CRM vs Clay: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and Clay (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM is a CRM platform for contact management and sales pipeline tracking, priced from free up to $79.99 per month; Clay is a data enrichment tool for B2B lead data, priced from $185 per month. Choose Agile CRM for CRM needs and Clay for lead enrichment, or run both together in your stack.
Key takeaways
- Agile CRM's free plan supports 1,000 contacts, while its Enterprise tier costs $79.99 per month for unlimited contacts.
- Clay's Launch plan costs $185 per month for 15,000 actions per month, and its Growth plan costs $495 per month for 40,000 actions per month.
- Agile CRM lists 8 core features including Contact Management, Deals, and Lead Scoring, while Clay lists 9 features including AI-powered enrichment called Claygent.
- Clay integrates with 14 named tools such as Salesforce, HubSpot, and ZoomInfo, while Agile CRM integrates with 10 tools such as Zapier, Stripe, and Shopify.
- Clay offers more than 150 data provider integrations for its enrichment workflows.
Reviewed and updated September 4, 2026
Agile CRM vs Clay: CRM Platform vs Data Enrichment Tool Comparison
Agile CRM is a CRM platform; Clay is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Agile CRM is a CRM platform for customer relationship management and sales pipeline tracking; Clay is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Agile CRM lists contact management and deals, and Clay lists 150+ data provider integrations and ai-powered enrichment (claygent).
Agile CRM offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Agile CRM is the one built for it; for finding accurate contact data for target accounts, that is Clay. Many teams run one of each.
Understanding the Core Difference
Agile CRM is Agile CRM is customer relationship management software with sales and marketing automation for small businesses. It bundles contact management, deals and appointment scheduling with email campaigns, landing pages, telephony and a helpdesk.
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Launch
Agile CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1,000 Contacts |
| Starter | $14.99/mo | 10,000 Contacts |
| Regular | $49.99/mo | 50,000 Contacts |
| Enterprise | $79.99/mo | Unlimited Contacts |
Source: Agile CRM Pricing
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Pricing Analysis
Agile CRM is more affordable at the entry level ($0/mo vs $185/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Agile CRM offers 4 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Agile CRM includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- and 2 more listed below
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
Agile CRM Key Features
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Agile CRM
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Integration Ecosystem
Agile CRM Integrations
Agile CRM connects with: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Agile CRM: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Use Case Recommendations
Best Fit for Agile CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Agile CRM | Clay |
|---|---|---|
| Starting Price | Free | $185/mo |
| Top Tier Price | $79.99/mo | Contact Sales |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 14 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Agile CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Clay the B2B lead data and contact enrichment side. Agile CRM offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Agile CRM and Clay for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Agile CRM and Clay?
- Agile CRM is a CRM platform for customer relationship management and sales pipeline tracking, while Clay is a data enrichment tool for B2B lead data and contact enrichment. Agile CRM manages contacts and deals internally, and Clay focuses on finding and enriching accurate contact data for target accounts.
- How much does Agile CRM cost compared to Clay?
- Agile CRM starts free for 1,000 contacts and scales up to $79.99 per month for unlimited contacts across four tiers. Clay starts at $185 per month for 15,000 actions per month and goes up to $495 per month for 40,000 actions, with a custom-priced Enterprise tier above that.
- Can I use Agile CRM and Clay together?
- Yes, many teams run one of each since the two tools solve different problems. Agile CRM manages contacts, deals, and pipeline tracking, while Clay enriches lead data that can feed into or alongside the CRM.
- Which tool is better for a small business on a tight budget?
- Agile CRM is the better fit for budget-conscious teams since it offers a free tier and a lower entry price than Clay. Clay's entry plan starts at $185 per month and is aimed more at mid-market to enterprise teams with established enrichment budgets.
- What integrations does Clay support?
- Clay connects with 14 listed tools including Salesforce, HubSpot, Pipedrive, Apollo.io, ZoomInfo, Lemlist, and Google Sheets, plus more than 150 data provider integrations for enrichment. This makes it suited for organizations with complex tech stacks needing broad integration support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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