Agile CRM vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and People Data Labs (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM is a CRM platform for customer relationship management and sales pipeline tracking, while People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. Both start free, with Agile CRM topping out at $79.99/mo and People Data Labs offering a $98/mo self-serve tier plus custom Bulk Data pricing. Many teams use both together.
Key takeaways
- Agile CRM's paid tiers are Starter at $14.99/mo for 10,000 contacts, Regular at $49.99/mo for 50,000 contacts, and Enterprise at $79.99/mo for unlimited contacts.
- People Data Labs offers a free Testing tier with up to 100 credits per month and a Self-Serve tier starting at $98/mo for as few as 350 credits per month.
- Agile CRM lists 10 integrations including Google Apps, Microsoft Exchange, Twilio, Stripe, and Shopify, while People Data Labs lists 7 including Snowflake, Databricks, and Salesforce.
- Both platforms share only one listed integration, Zapier.
- Agile CRM lists 8 features including Contact Management, Deals, and Lead Scoring, while People Data Labs lists 8 features including Person Data, Company Data, and Job Posting Data.
Reviewed and updated September 4, 2026
Agile CRM vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Agile CRM is a CRM platform; People Data Labs is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Agile CRM is a CRM platform for customer relationship management and sales pipeline tracking; People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Agile CRM lists contact management and deals, and People Data Labs lists person data and company data.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Agile CRM is the one built for it; for finding accurate contact data for target accounts, that is People Data Labs. Many teams run one of each.
Understanding the Core Difference
Agile CRM is Agile CRM is customer relationship management software with sales and marketing automation for small businesses. It bundles contact management, deals and appointment scheduling with email campaigns, landing pages, telephony and a helpdesk.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Agile CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1,000 Contacts |
| Starter | $14.99/mo | 10,000 Contacts |
| Regular | $49.99/mo | 50,000 Contacts |
| Enterprise | $79.99/mo | Unlimited Contacts |
Source: Agile CRM Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Agile CRM offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- and 2 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Agile CRM Key Features
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Agile CRM
- Contact Management
- Deals
- Lead Scoring
- Appointment Scheduling
- Marketing Automation
- Email Campaigns
- Landing Page Builder
- Helpdesk
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Agile CRM Integrations
Agile CRM connects with: Google Apps, Microsoft Exchange, Zapier, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Agile CRM: Google Apps, Microsoft Exchange, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, WordPress.
Integrations listed only by People Data Labs: Make, Ping Identity, Snowflake, Bouncer, Databricks, Salesforce.
Use Case Recommendations
Best Fit for Agile CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Agile CRM | People Data Labs |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $79.99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 7 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Agile CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and People Data Labs the B2B lead data and contact enrichment side. Agile CRM offers a more accessible entry point, while People Data Labs starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Agile CRM and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Agile CRM and People Data Labs?
- Agile CRM is a CRM platform built for customer relationship management and sales pipeline tracking, bundling contact management, deals, and marketing automation. People Data Labs is a data enrichment tool that provides B2B person and company data through enrichment and search APIs, licensed data feeds, and cloud data platforms. They serve different parts of the sales workflow.
- How much does Agile CRM cost compared to People Data Labs?
- Both start free. Agile CRM's paid tiers run from $14.99/mo for 10,000 contacts up to $79.99/mo for unlimited contacts across 4 tiers. People Data Labs has a Self-Serve tier at $98/mo starting with as few as 350 credits per month, plus a custom-priced Bulk Data tier for larger volumes across 3 tiers total.
- Can Agile CRM and People Data Labs be used together?
- Yes, the article notes that many teams run one of each since they address different needs. Agile CRM handles organizing contacts, tracking deals, and forecasting revenue, while People Data Labs is used for finding accurate contact data for target accounts, so they can complement each other in a stack.
- Which integrations do Agile CRM and People Data Labs share?
- The only integration listed by both platforms is Zapier. Agile CRM otherwise connects with Google Apps, Microsoft Exchange, Twilio, RingCentral, Stripe, QuickBooks, Shopify, WooCommerce, and WordPress, while People Data Labs connects with Make, Ping Identity, Snowflake, Bouncer, Databricks, and Salesforce.
- Who is the best fit for People Data Labs versus Agile CRM?
- People Data Labs suits budget-conscious teams wanting an affordable data enrichment tool, teams that want to start free and scale, and enterprise buyers who prefer custom pricing and dedicated support. Agile CRM suits budget-conscious teams wanting an affordable CRM, organizations needing broad integration support, and teams wanting to start free and scale up.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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