Apollo.io vs Attio: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and Attio (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool listing 210M+ contacts and 30M+ companies, starting free with a top Organization tier at $119/mo. Attio is a CRM platform listing real-time contact syncing and custom objects, starting free with Pro at $99/mo and Enterprise by custom quote. Many teams run both together rather than choosing one.
Key takeaways
- Apollo.io's Free plan grants 900 credits per seat per year, issued monthly.
- Apollo.io's Organization plan costs $119/mo and includes 72,000 credits per seat per year granted upfront.
- Attio's Plus plan costs $44/mo and supports up to 10 seats, while its Free plan supports up to 3 seats.
- Attio's Pro plan costs $99/mo, and Enterprise pricing is available only by contacting sales.
- Apollo.io lists integrations with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Attio lists integrations with Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude.
Reviewed and updated September 2, 2026
Apollo.io vs Attio: Data Enrichment Tool vs CRM Platform Comparison
Apollo.io (data enrichment tool) and Attio (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Attio is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Attio lists real-time contact syncing and automatic data enrichment.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Attio. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Attio: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Attio |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Attio the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Attio starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Attio for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Apollo.io and Attio?
- Apollo.io is a data enrichment tool built for finding and enriching B2B contact and company data, while Attio is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue. By each vendor's own wording, Apollo.io lists a 210M+ contacts database, and Attio lists real-time contact syncing and automatic data enrichment.
- Is Apollo.io or Attio cheaper?
- Both platforms start at $0/mo on their free plans, so the starting cost is identical. At the top end, Apollo.io's Organization plan costs $119/mo, while Attio's Pro plan costs $99/mo and Enterprise pricing requires contacting sales, so the cheaper choice depends on which tier and feature set your team needs.
- Can I use Apollo.io and Attio together?
- Yes, the article notes that many teams run one of each because Apollo.io and Attio are not substitutes for every job. Apollo.io handles finding and enriching lead data, while Attio handles organizing contacts, tracking deals, and forecasting revenue, so they can sit side by side in the same outbound stack.
- What integrations does Attio support that Apollo.io doesn't?
- Attio lists integrations with Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude, none of which appear on Apollo.io's listed integrations. Apollo.io instead lists Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn as its own separate integration set.
- Which tool is better for enterprise buyers?
- Attio is positioned as the better fit for enterprise buyers who prefer custom pricing and dedicated support, since its Enterprise tier is available by contacting sales. Apollo.io, by contrast, is recommended for budget-conscious teams that want a wide feature set and the ability to start free and scale up.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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