Apollo.io vs Bitrix24: Data Enrichment Tool vs CRM Platform Comparison

Apollo.io vs Bitrix24: Data Enrichment Tool vs CRM Platform Comparison

Apollo.io (data enrichment tool) and Bitrix24 (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

The Quick Answer

Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Bitrix24 lists basic crm (deals, contacts) and sales pipelines.

Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.

If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Bitrix24. Many teams run one of each.

Understanding the Core Difference

Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.

Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Apollo.io Pricing (as of September 2026)

Source: Apollo.io Pricing

Bitrix24 Pricing (as of September 2026)

Source: Bitrix24 Pricing

Pricing Analysis

Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.

Bitrix24 offers 5 pricing tiers compared to Apollo.io's 4, giving you more granularity as you scale.

Both platforms offer free tiers, so you can test each one before spending anything.

Features Breakdown

Apollo.io lists

• 210M+ contacts database
• 30M+ companies
• AI-powered multichannel campaigns
• Email deliverability guardrails
• Anonymous visitor identification
• Real-time form enrichment
• and 4 more listed below

Bitrix24 lists

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• and 2 more listed below

Apollo.io Key Features

• 210M+ contacts database
• 30M+ companies
• AI-powered multichannel campaigns
• Email deliverability guardrails
• Anonymous visitor identification
• Real-time form enrichment
• Contact and company enrichment
• Advanced filtering
• CRM data cleansing
• Pipeline boards

Bitrix24 Key Features

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• Telephony integration
• Analytics & reporting tools

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Apollo.io

• 210M+ contacts database
• 30M+ companies
• AI-powered multichannel campaigns
• Email deliverability guardrails
• Anonymous visitor identification
• Real-time form enrichment
• Contact and company enrichment
• Advanced filtering
• CRM data cleansing
• Pipeline boards

Listed only by Bitrix24

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• Telephony integration
• Analytics & reporting tools

Integration Ecosystem

Apollo.io Integrations

Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.

Bitrix24 Integrations

Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.

Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

Use Case Recommendations

Best Fit for Apollo.io

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that need a wide feature set (10 capabilities listed)
• Teams that want to start free and scale up as needs grow

Best Fit for Bitrix24

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Bitrix24 the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Bitrix24 starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Apollo.io and Bitrix24 for current information.