Apollo.io vs Breakcold: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and Breakcold (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool with a 210M+ contact database, priced from free up to $119/mo, built for finding B2B lead data. Breakcold is a CRM platform priced at $59/mo with unlimited contacts and pipelines, built for organizing relationships and tracking deals. Many teams use both together rather than choosing one.
Key takeaways
- Apollo.io lists a 210m+ contacts database and 30m+ companies, while Breakcold lists unlimited person and company enrichment and a meeting recorder.
- Apollo.io's entry plan is free at $0/mo, while Breakcold's single plan costs $59/mo.
- Apollo.io offers 4 pricing tiers (Free, Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo), compared to Breakcold's 1 plan.
- Breakcold's Only Plan includes 1 seat, 2 connected accounts, 3,000 AI CRM actions, and unlimited contacts, pipelines, custom objects and fields.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Breakcold integrates with Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, and Make.
Reviewed and updated September 4, 2026
Apollo.io vs Breakcold: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Apollo.io, a data enrichment tool for B2B lead data and contact enrichment, against Breakcold, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Breakcold is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Breakcold lists unlimited person & company enrichment and meeting recorder.
Apollo.io offers a lower entry point at $0/mo compared to Breakcold at $59/mo.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Breakcold. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Breakcold is Breakcold is an AI-native CRM for sales teams and AI agents that sell via email, calling, LinkedIn, Telegram and WhatsApp. It is sold as a single plan that includes one seat and two connected accounts, with extra seats and accounts priced as add-ons.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
The Only Plan
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Breakcold Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| The Only Plan | $59/mo | Includes 1 seat, 2 connected accounts, and 3,000 AI CRM actions; unlimited contacts, pipelines, custom objects and fields |
Source: Breakcold Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $59/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Apollo.io offers 4 pricing tiers compared to Breakcold's 1, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Breakcold Key Features
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- Unlimited contacts, pipelines, custom objects & fields
- Claude, ChatGPT & MCP integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Breakcold
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- Unlimited contacts, pipelines, custom objects & fields
- Claude, ChatGPT & MCP integrations
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Breakcold Integrations
Breakcold connects with: Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, Make.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Breakcold: Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, Make.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Breakcold
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Apollo.io | Breakcold |
|---|---|---|
| Starting Price | Free | $59/mo |
| Top Tier Price | $119/mo | $59/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Breakcold the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Breakcold starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Breakcold for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Breakcold?
- Apollo.io is a data enrichment tool built for finding B2B lead data and contact enrichment, while Breakcold is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue. They cover different parts of the sales workflow, so many teams use both together rather than picking one over the other.
- Which is cheaper, Apollo.io or Breakcold?
- Apollo.io has a lower entry point at $0/mo with its Free plan, compared to Breakcold's single plan priced at $59/mo. Apollo.io also offers more pricing tiers overall, with Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo, giving more granularity as needs scale.
- Does Breakcold offer multiple pricing plans like Apollo.io?
- No, Breakcold is sold as a single plan called The Only Plan for $59/mo, which includes 1 seat, 2 connected accounts, and 3,000 AI CRM actions, plus unlimited contacts, pipelines, custom objects and fields. Apollo.io, by contrast, offers 4 pricing tiers ranging from free to $119/mo.
- What integrations does Apollo.io support compared to Breakcold?
- Apollo.io connects with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn. Breakcold connects with Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, and Make, showing each tool leans toward a different set of workflow partners.
- Should I use Apollo.io and Breakcold together?
- Many teams do run one of each, since Apollo.io focuses on finding accurate contact data for target accounts while Breakcold focuses on organizing contacts, tracking deals, and forecasting revenue. Because they serve different parts of the outbound workflow, using both can cover both data enrichment and pipeline management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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