Apollo.io vs Capsule CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and Capsule CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool built for finding B2B contact data, listing 210M+ contacts and 30M+ companies, while Capsule CRM is a CRM platform built for organizing contacts and tracking sales pipelines. Both start free at $0/mo. Teams needing contact data should choose Apollo.io; teams needing pipeline and deal tracking should choose Capsule CRM. Many teams use both together.
Key takeaways
- Apollo.io lists a database of 210M+ contacts and 30M+ companies on its own pricing page.
- Apollo.io's paid plans are Basic at $49/mo, Professional at $79/mo, and Organization at $119/mo, on top of a free tier.
- Capsule CRM offers five pricing tiers (Free, Starter, Growth, Advanced, Ultimate) compared to Apollo.io's four tiers.
- Capsule CRM's free plan caps out at 250 contacts and a maximum of 2 users.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Capsule CRM integrates with Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, and Transpond.
Reviewed and updated September 2, 2026
Apollo.io vs Capsule CRM: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Apollo.io, a data enrichment tool for B2B lead data and contact enrichment, against Capsule CRM, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Capsule CRM is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Capsule CRM lists contact management with custom fields and multiple sales pipelines.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Capsule CRM. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Capsule CRM is Capsule is a CRM for managing contacts, sales pipelines and client delivery in one place. It pairs contact and opportunity management with kanban-style project boards, workflow automations and AI features for pipeline building and meeting prep.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Capsule CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts; maximum 2 users |
| Starter | Contact Sales | 30,000 Contacts |
| Growth | Contact Sales | 60,000 Contacts |
| Advanced | Contact Sales | 120,000 Contacts |
| Ultimate | Contact Sales | - |
Source: Capsule CRM Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Capsule CRM offers 5 pricing tiers compared to Apollo.io's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Capsule CRM Key Features
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Capsule CRM
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Capsule CRM Integrations
Capsule CRM connects with: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Capsule CRM: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Capsule CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Capsule CRM |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Capsule CRM the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Capsule CRM starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Capsule CRM for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Apollo.io and Capsule CRM?
- Apollo.io is a data enrichment tool focused on finding and enriching B2B lead data, listing over 210M contacts and 30M companies. Capsule CRM is a CRM platform focused on managing contacts, sales pipelines, and client delivery. They serve different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- Is Apollo.io or Capsule CRM cheaper?
- Both platforms start at the same $0 per month price point with free tiers. Apollo.io's paid plans go up to $119/mo for its Organization tier, while Capsule CRM's paid plans require contacting sales for pricing, so a direct dollar comparison beyond the free tier isn't available from published pricing.
- Which tool has more pricing tiers, Apollo.io or Capsule CRM?
- Capsule CRM has five pricing tiers (Free, Starter, Growth, Advanced, Ultimate), while Apollo.io has four tiers (Free, Basic, Professional, Organization). Capsule CRM's additional tier gives it slightly more granularity for teams scaling up their contact volume.
- Do Apollo.io and Capsule CRM integrate with the same tools?
- No, their integration ecosystems don't overlap in the article's lists. Apollo.io connects with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn. Capsule CRM connects with Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, and Transpond, giving Capsule CRM ten listed integrations versus Apollo.io's seven.
- Can I use both Apollo.io and Capsule CRM together?
- Yes, the article notes that many teams run one of each since Apollo.io handles finding accurate contact data for target accounts while Capsule CRM handles organizing contacts, tracking deals, and forecasting revenue. The two tools cover different parts of the outbound sales workflow rather than competing directly.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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