Apollo.io vs EngageBay: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and EngageBay (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool built for B2B lead data and contact enrichment, offering a 210M+ contacts database, while EngageBay is a CRM platform for customer relationship management and sales pipeline tracking with email marketing and landing page builder tools. Both start free at $0/mo, so the choice depends on feature fit and workflow, and many teams use both.
Key takeaways
- Apollo.io lists a 210M+ contacts database and 30M+ companies as core features.
- Apollo.io's paid plans range from $49/mo for Basic to $119/mo for Organization, with credits granted upfront per seat per year.
- EngageBay's paid plans range from $14.99/mo for Basic with 500 contacts to $119.99/mo for Pro with 50,000 contacts.
- EngageBay offers a free tier for teams of up to 15 members and lists 10 integrations including Zapier, Shopify, and Stripe.
- Apollo.io lists 7 integrations including Salesforce, HubSpot, and LinkedIn, and both tools share only SendGrid as a common integration.
Reviewed and updated September 5, 2026
Apollo.io vs EngageBay: Data Enrichment Tool vs CRM Platform Comparison
Apollo.io is a data enrichment tool; EngageBay is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; EngageBay is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and EngageBay lists email marketing and landing page builder.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is EngageBay. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
EngageBay is EngageBay lets small businesses manage marketing, sales and customer service in one platform. The CRM sits alongside email marketing, landing pages, live chat and a helpdesk, with a free tier for teams of up to 15 members.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
EngageBay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts |
| Basic | $14.99/mo | 500 Contacts |
| Growth | $64.99/mo | 5000 Contacts |
| Pro | $119.99/mo | 50,000 Contacts |
Source: EngageBay Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
EngageBay Key Features
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- Helpdesk
- Custom Reporting
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by EngageBay
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- Helpdesk
- Custom Reporting
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
EngageBay Integrations
EngageBay connects with: Zapier, Shopify, Xero, SendGrid, Mandrill, Stripe, Slack, Twilio, WooCommerce, Google Meet.
Shared Integrations
Both tools integrate with: SendGrid.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, LinkedIn.
Integrations listed only by EngageBay: Zapier, Shopify, Xero, Mandrill, Stripe, Slack, Twilio, WooCommerce, Google Meet.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for EngageBay
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Apollo.io | EngageBay |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | $119.99/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and EngageBay the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while EngageBay starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and EngageBay for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and EngageBay?
- Apollo.io is a data enrichment tool focused on B2B lead data and contact enrichment, while EngageBay is a CRM platform for customer relationship management and sales pipeline tracking. Apollo.io lists a 210M+ contacts database, while EngageBay lists email marketing and a landing page builder as key features.
- How much does Apollo.io cost compared to EngageBay?
- Both tools start free at $0/mo. Apollo.io's paid tiers go from $49/mo for Basic to $119/mo for Organization, while EngageBay's paid tiers run from $14.99/mo for Basic to $119.99/mo for Pro, so their top tier prices are nearly identical.
- Which integrations does Apollo.io support?
- Apollo.io connects with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, totaling 7 listed integrations. SendGrid is the only integration also listed by EngageBay, making it the sole shared integration between the two platforms.
- Which integrations does EngageBay support?
- EngageBay connects with Zapier, Shopify, Xero, SendGrid, Mandrill, Stripe, Slack, Twilio, WooCommerce, and Google Meet, totaling 10 listed integrations. This is a broader integration list than Apollo.io's 7 listed integrations.
- Can I use both Apollo.io and EngageBay together?
- Yes, the article notes that many teams run one of each since they serve different parts of the workflow. Apollo.io handles B2B lead data and contact enrichment, while EngageBay handles customer relationship management and sales pipeline tracking, so the two can complement each other in a stack.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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