Apollo.io vs Flowlu: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and Flowlu (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool built for B2B lead data and contact enrichment, listing 210m+ contacts and 30m+ companies, while Flowlu is a CRM platform for pipeline tracking, listing multiple sales pipelines and email sync. Both start free, so the choice depends on whether the workflow need is prospecting or deal management, and many teams use both.
Key takeaways
- Apollo.io lists a 210m+ contacts database and 30m+ companies on its own pricing page.
- Flowlu's paid plans start at $12 per month for Essential, $22 per month for Advanced, and $32 per month for Ultimate.
- Apollo.io's paid plans start at $49 per month for Basic, rising to $79 per month for Professional and $119 per month for Organization.
- Flowlu's free tier includes 100 contacts and 1 pipeline, while Apollo.io's free tier includes 900 credits per seat per year.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Flowlu lists 18 integrations including Gmail, Stripe, and Zendesk Support.
Reviewed and updated September 4, 2026
Apollo.io vs Flowlu: Data Enrichment Tool vs CRM Platform Comparison
Apollo.io is a data enrichment tool; Flowlu is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Flowlu is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Flowlu lists multiple sales pipelines and email sync and email templates.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Flowlu. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Flowlu is Flowlu is a project management and CRM platform built to work together for teams running client work, connecting deals, delivery and client details from first call to final invoice. It also bundles tasks, finance and invoicing, a client portal and a knowledge base.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Flowlu Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 contacts, 1 pipeline |
| Essential | $12/mo | - |
| Advanced | $22/mo | - |
| Ultimate | $32/mo | - |
Source: Flowlu Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- and 4 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Flowlu Key Features
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- Lead capture forms
- Invoices and estimates
- Tasks and projects with Kanban and Gantt views
- Knowledge base
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Flowlu
- Multiple sales pipelines
- Email sync and email templates
- CRM reports
- Sales automations
- Email tracking
- Client portal
- Lead capture forms
- Invoices and estimates
- Tasks and projects with Kanban and Gantt views
- Knowledge base
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Flowlu Integrations
Flowlu connects with: Gmail, Microsoft Outlook, IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, Zendesk Support.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Flowlu: Gmail, Microsoft Outlook, IMAP, Google Drive, Dropbox, OneDrive, Twilio, Zadarma, Stripe, Square, PayPal, Mailchimp, Tilda, JivoChat, Calendly, Google Calendar, Apple Calendar, Zendesk Support.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Flowlu
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (18 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Apollo.io | Flowlu |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | $32/mo |
| Total Features Listed | 10 | 10 |
| Integrations | 7 | 18 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Flowlu the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Flowlu starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Flowlu for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Flowlu?
- Apollo.io is a data enrichment tool focused on B2B lead data and contact enrichment, while Flowlu is a CRM platform focused on customer relationship management and sales pipeline tracking. Apollo.io lists a 210m+ contacts database, and Flowlu lists multiple sales pipelines and email sync, reflecting their different core purposes.
- How much does Apollo.io cost compared to Flowlu?
- Both platforms start at $0 per month on their free tiers. Apollo.io's paid plans are $49 per month for Basic, $79 per month for Professional, and $119 per month for Organization, while Flowlu's paid plans are $12 per month for Essential, $22 per month for Advanced, and $32 per month for Ultimate.
- Can Apollo.io and Flowlu be used together?
- Yes, the article notes that many teams run one of each since Apollo.io covers finding accurate contact data for target accounts while Flowlu covers organizing contacts, tracking deals, and forecasting revenue. They serve different parts of the sales workflow rather than competing directly.
- Which tool has more integrations, Apollo.io or Flowlu?
- Flowlu lists 18 integrations, including Gmail, Microsoft Outlook, Google Drive, Stripe, PayPal, Mailchimp, and Zendesk Support. Apollo.io lists 7 integrations, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn.
- Who should choose Flowlu over Apollo.io?
- Flowlu is best suited for budget-conscious teams looking for an affordable CRM platform, organizations with complex tech stacks needing broad integration support with 18 integrations, and teams that want to start free and scale up as their needs grow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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