Apollo.io vs folk: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and folk (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool built for finding B2B contact data, with a 210M+ contacts database and pricing starting free. folk is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, starting at $30/mo. They serve different jobs, so many teams run both rather than choosing one over the other.
Key takeaways
- Apollo.io lists a 210M+ contacts database and 30M+ companies on its own pricing page.
- Apollo.io's Free plan grants 900 credits per seat per year, while its top Organization plan at $119/mo grants 72,000 credits per seat per year.
- folk's pricing has three tiers: Standard at $30/mo, Premium at $60/mo, and Enterprise at $100/mo.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while folk integrates with Gmail, Outlook, Google Calendar, Google Contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, and Clearbit.
- Apollo.io offers four pricing tiers compared to folk's three tiers.
Reviewed and updated September 4, 2026
Apollo.io vs folk: Data Enrichment Tool vs CRM Platform Comparison
Apollo.io (data enrichment tool) and folk (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; folk is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and folk lists pipeline management and email campaigns.
Apollo.io offers a lower entry point at $0/mo compared to folk at $30/mo.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is folk. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Standard
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $30/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Apollo.io offers 4 pricing tiers compared to folk's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by folk: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Apollo.io | folk |
|---|---|---|
| Starting Price | Free | $30/mo |
| Top Tier Price | $119/mo | $100/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and folk the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and folk for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and folk?
- Apollo.io is a data enrichment tool focused on B2B lead data and contact enrichment, while folk is a CRM platform focused on customer relationship management and sales pipeline tracking. Apollo.io helps find accurate contact data for target accounts, while folk helps organize contacts, track deals, and forecast revenue.
- How much does Apollo.io cost compared to folk?
- Apollo.io starts free at $0/mo, while folk starts at $30/mo for its Standard plan. At the top tier, Apollo.io's Organization plan is $119/mo compared to folk's Enterprise plan at $100/mo. Apollo.io also offers four pricing tiers versus folk's three.
- Can Apollo.io and folk be used together?
- Yes, the article notes that many teams run one of each since the two tools are not substitutes for every job. Apollo.io is listed as one of folk's own integrations, suggesting the two platforms are designed to work alongside each other in an outbound stack.
- What integrations does folk support that Apollo.io does not?
- folk connects with Gmail, Outlook, Google Calendar, Google Contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, and Clearbit, none of which appear on Apollo.io's own integration list. Apollo.io instead connects with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn.
- Who is folk best suited for?
- folk is best suited for budget-conscious teams seeking an affordable CRM, organizations with complex tech stacks needing broad integration support, sales teams tracking deals from first touch to close, and managers who need pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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