Apollo.io vs Keap: Data Enrichment Tool vs CRM Platform Comparison

Apollo.io vs Keap: Data Enrichment Tool vs CRM Platform Comparison

Sales teams building an outbound stack often weigh Apollo.io, a data enrichment tool for B2B lead data and contact enrichment, against Keap, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Keap lists contact management and contact segmentation (tags).

Apollo.io offers a lower entry point at $0/mo compared to Keap at $299/mo.

If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.

Understanding the Core Difference

Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

FreeApollo.io entry plan

Free

$299/moKeap entry plan

Keap

Apollo.io Pricing (as of September 2026)

Source: Apollo.io Pricing

Keap Pricing (as of September 2026)

Source: Keap Pricing

Pricing Analysis

Apollo.io is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.

Apollo.io offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

Apollo.io includes a free tier, letting you test the platform before committing financially.

Features Breakdown

Apollo.io lists

• 210M+ contacts database
• 30M+ companies
• AI-powered multichannel campaigns
• Email deliverability guardrails
• Anonymous visitor identification
• Real-time form enrichment
• and 4 more listed below

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

Apollo.io Key Features

• 210M+ contacts database
• 30M+ companies
• AI-powered multichannel campaigns
• Email deliverability guardrails
• Anonymous visitor identification
• Real-time form enrichment
• Contact and company enrichment
• Advanced filtering
• CRM data cleansing
• Pipeline boards

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Apollo.io

• 210M+ contacts database
• 30M+ companies
• AI-powered multichannel campaigns
• Email deliverability guardrails
• Anonymous visitor identification
• Real-time form enrichment
• Contact and company enrichment
• Advanced filtering
• CRM data cleansing
• Pipeline boards

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Integration Ecosystem

Apollo.io Integrations

Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.

Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Use Case Recommendations

Best Fit for Apollo.io

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that need a wide feature set (10 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (7 integrations)
• Teams that want to start free and scale up as needs grow

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Apollo.io and Keap for current information.