Apollo.io vs Kommo: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and Kommo (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool built around a 210M+ contact database for B2B lead sourcing, starting free, while Kommo is a CRM platform built for messenger-based sales pipelines and a unified inbox, starting at $25/mo. They solve different jobs, contact discovery versus deal tracking, so many teams run both rather than choosing one over the other.
Key takeaways
- Apollo.io lists a 210m+ contacts database and 30m+ companies, while Kommo lists sales pipelines and a unified inbox as core features.
- Apollo.io's Free plan costs $0/mo and grants 900 credits per seat per year, while its Basic plan costs $49/mo with 30,000 credits per seat per year.
- Kommo's entry Base plan costs $25/mo and includes 2,500 leads per user and 750 AI credits per user per month.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn.
- Kommo integrates with channels such as WhatsApp Business, Instagram, Facebook Messenger, and Telegram, plus tools like Zapier, Calendly, and Shopify.
Reviewed and updated September 4, 2026
Apollo.io vs Kommo: Data Enrichment Tool vs CRM Platform Comparison
Apollo.io (data enrichment tool) and Kommo (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Kommo is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Kommo lists sales pipelines and unified inbox.
Apollo.io offers a lower entry point at $0/mo compared to Kommo at $25/mo.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Kommo. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Kommo is Kommo is an AI-powered CRM built for messenger-based sales, with sales pipelines, a unified inbox across WhatsApp, Instagram and other channels, and AI reply and task suggestions. Plans are per user with lead and AI credit allowances and channel limits.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Base
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Kommo Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Base | $25/mo | 2,500 leads per user; 750 AI credits per user/month |
| Advanced | $35/mo | 5,000 leads per user; 1,250 AI credits per user/month |
| Pro | $45/mo | 10,000 leads per user; 2,250 AI credits per user/month |
| Enterprise | Contact Sales | - |
Source: Kommo Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $25/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- and 5 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Kommo Key Features
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Kommo
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Kommo Integrations
Kommo connects with: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Kommo: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Kommo
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (11 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (26 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Kommo |
|---|---|---|
| Starting Price | Free | $25/mo |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 11 |
| Integrations | 7 | 26 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Kommo the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Kommo starts at $25/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Kommo for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Kommo?
- Apollo.io is a data enrichment tool focused on B2B lead data and contact enrichment, while Kommo is a CRM platform focused on customer relationship management and sales pipeline tracking. Apollo.io helps find accurate contact data for target accounts, and Kommo helps organize contacts, track deals, and forecast revenue.
- Which is cheaper, Apollo.io or Kommo?
- Apollo.io has a lower entry point at $0/mo through its Free plan, compared to Kommo's Base plan at $25/mo. This makes Apollo.io more affordable for budget-conscious teams or those just getting started, since it also lets users test the platform before committing financially.
- Do I need both Apollo.io and Kommo?
- Many teams run one of each because the two tools serve different core functions. Apollo.io is built for finding accurate contact data for target accounts, while Kommo is built for organizing contacts, tracking deals, and forecasting revenue, so they complement rather than replace each other.
- What integrations does Kommo support that Apollo.io does not?
- Kommo lists integrations with WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, and Google Sheets, none of which appear on Apollo.io's integration list.
- What features does Apollo.io offer that Kommo does not list?
- Apollo.io lists features including a 210M+ contacts database, 30M+ companies, AI-powered multichannel campaigns, email deliverability guardrails, anonymous visitor identification, real-time form enrichment, contact and company enrichment, advanced filtering, CRM data cleansing, and pipeline boards, none of which appear on Kommo's own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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