Apollo.io vs Kylas: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and Kylas (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment, while Kylas is a CRM platform for customer relationship management and sales pipeline tracking. Both start free at $0/mo. Apollo.io lists 210m+ contacts and 30m+ companies, while Kylas lists customizable lead pipelines and contact management, so many teams use both.
Key takeaways
- Apollo.io and Kylas both start at $0/mo, with the decision coming down to feature fit rather than starting cost.
- Apollo.io's paid tiers run $49/mo, $79/mo, and $119/mo, offering 4 pricing tiers compared to Kylas's 3.
- Kylas prices its Elevate plan at $175/mo for 100,000 expandable records with unlimited users, using a flat organization fee rather than a per-seat rate.
- Apollo.io lists 210M+ contacts and 30M+ companies in its database, while Kylas lists customizable lead pipelines, contact management, and deal management.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Kylas integrates with Aircall, Apollo.io, Call Hippo, CallerDesk, 99 Acres, Authkey, Arka, and Big V Telecom.
Reviewed and updated September 4, 2026
Apollo.io vs Kylas: Data Enrichment Tool vs CRM Platform Comparison
Apollo.io is a data enrichment tool; Kylas is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Kylas is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Kylas lists lead management with customizable lead pipelines and contact management.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Kylas. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Kylas is Kylas Sales CRM helps growing businesses streamline sales efforts with lead, contact, company and deal management, customizable pipelines and quotations. Paid pricing is a flat fee for the whole organization with unlimited users rather than a per-seat rate.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Kylas Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Embark | Free | 10,000 Records (Non-expandable); Unlimited Users |
| Elevate | $175/mo | 100,000 Records (Expandable); Unlimited Users |
| Exceed | Contact Sales | Unlimited Users |
Source: Kylas Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Apollo.io offers 4 pricing tiers compared to Kylas's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Lead management with customizable lead pipelines
- Contact Management
- Company Management
- Deals Management
- Pipeline Management
- Quotations
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Kylas Key Features
- Lead management with customizable lead pipelines
- Contact Management
- Company Management
- Deals Management
- Pipeline Management
- Quotations
- Products/Services catalog
- Mobile App
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Kylas
- Lead management with customizable lead pipelines
- Contact Management
- Company Management
- Deals Management
- Pipeline Management
- Quotations
- Products/Services catalog
- Mobile App
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Kylas Integrations
Kylas connects with: Aircall, Apollo.io, Call Hippo, CallerDesk, 99 Acres, Authkey, Arka, Big V Telecom.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Kylas: Aircall, Apollo.io, Call Hippo, CallerDesk, 99 Acres, Authkey, Arka, Big V Telecom.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Kylas
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Kylas |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Kylas the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Kylas starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Kylas for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Apollo.io and Kylas?
- Apollo.io is a data enrichment tool built for B2B lead data and contact enrichment, while Kylas is a CRM platform built for customer relationship management and sales pipeline tracking. They serve different parts of the sales workflow, so the choice depends on whether you need contact data or pipeline management, and many teams use both together.
- How much does Apollo.io cost compared to Kylas?
- Both platforms start at $0/mo on their free tiers. Apollo.io's paid plans are $49/mo for Basic, $79/mo for Professional, and $119/mo for Organization. Kylas offers a free Embark plan with 10,000 non-expandable records, an Elevate plan at $175/mo with 100,000 expandable records, and an Exceed tier available only through custom Contact Sales pricing.
- Which integrations does each platform support?
- Apollo.io lists integrations with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, totaling 7 integrations. Kylas lists integrations with Aircall, Apollo.io, Call Hippo, CallerDesk, 99 Acres, Authkey, Arka, and Big V Telecom, totaling 8 integrations. Notably, Kylas lists Apollo.io itself as one of its integrations.
- Is Apollo.io or Kylas better for a small budget-conscious team?
- Both are suited to budget-conscious teams since each offers a free tier to start and scale up as needs grow. Apollo.io fits budget-conscious teams looking for an affordable data enrichment tool with a wide feature set of 10 listed capabilities, while Kylas fits those looking for an affordable CRM platform with 8 listed integrations.
- Can Apollo.io and Kylas be used together?
- Yes, many teams run one of each since Apollo.io handles B2B lead data and contact enrichment while Kylas handles customer relationship management and sales pipeline tracking. Kylas even lists Apollo.io as one of its own integrations, indicating the two tools are designed to work alongside each other in a sales stack.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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