Apollo.io vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment, while Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking. Apollo.io starts free, and Dynamics 365 Sales starts at $65 per month for its Professional plan. Many teams run one of each rather than choosing between them.
Key takeaways
- Apollo.io lists a 210M+ contacts database and 30M+ companies as core features for B2B lead data and contact enrichment.
- Apollo.io's free plan grants 900 credits per seat per year, while its Organization plan at $119 per month grants 72,000 credits per seat per year.
- Microsoft Dynamics 365 Sales Professional starts at $65 per month, with Enterprise at $105 per month and Premium at $150 per month.
- Microsoft Dynamics 365 Sales Premium includes 1,000 Copilot Credits per user per month.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn, while Dynamics 365 Sales integrates with Microsoft 365, Outlook, Teams, LinkedIn Sales Navigator, Copilot Studio, and Azure.
Reviewed and updated September 4, 2026
Apollo.io vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Apollo.io, a data enrichment tool for B2B lead data and contact enrichment, against Microsoft Dynamics 365 Sales, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Microsoft Dynamics 365 Sales lists sales force automation and microsoft 365 interoperation.
Apollo.io offers a lower entry point at $0/mo compared to Microsoft Dynamics 365 Sales at $65/mo.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Microsoft Dynamics 365 Sales. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Microsoft Dynamics 365 Sales is Dynamics 365 Sales is Microsoft's sales force automation product, covering pipeline, reporting and dashboards with contextual insights and Copilot AI. It interoperates with Microsoft 365 and pairs with LinkedIn Sales Navigator through the Microsoft Relationship Sales offer.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Dynamics 365 Sales Professional
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Microsoft Dynamics 365 Sales Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Dynamics 365 Sales Professional | $65/mo | - |
| Dynamics 365 Sales Enterprise Edition | $105/mo | - |
| Dynamics 365 Sales Premium | $150/mo | 1,000 Copilot Credits per user/month |
| Microsoft Relationship Sales | Contact Sales | Requires a 10-seat minimum |
Source: Microsoft Dynamics 365 Sales Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $65/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Microsoft Dynamics 365 Sales Key Features
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Microsoft Dynamics 365 Sales
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Microsoft Dynamics 365 Sales Integrations
Microsoft Dynamics 365 Sales connects with: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Microsoft Dynamics 365 Sales: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Microsoft Dynamics 365 Sales
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Apollo.io | Microsoft Dynamics 365 Sales |
|---|---|---|
| Starting Price | Free | $65/mo |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Microsoft Dynamics 365 Sales the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Microsoft Dynamics 365 Sales starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Microsoft Dynamics 365 Sales for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Apollo.io and Microsoft Dynamics 365 Sales?
- Apollo.io is a data enrichment tool focused on B2B lead data and contact enrichment, while Microsoft Dynamics 365 Sales is a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the sales workflow, so many teams use both rather than picking just one.
- How much does Apollo.io cost compared to Microsoft Dynamics 365 Sales?
- Apollo.io has a free plan and paid tiers at $49, $79, and $119 per month. Microsoft Dynamics 365 Sales starts at $65 per month for the Professional plan, with Enterprise at $105 per month and Premium at $150 per month.
- Does Apollo.io offer a free plan?
- Yes, Apollo.io has a free tier that grants 900 credits per seat per year, issued monthly, letting teams test the platform before paying. Microsoft Dynamics 365 Sales does not have a free plan and starts at $65 per month for its Professional tier.
- What does Microsoft Dynamics 365 Sales integrate with?
- Microsoft Dynamics 365 Sales integrates with Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, and Azure. This reflects its focus on interoperating with the Microsoft ecosystem rather than third party sales tools.
- Can Apollo.io and Microsoft Dynamics 365 Sales be used together?
- Yes, the article notes that many teams run one of each since Apollo.io handles finding accurate contact data while Dynamics 365 Sales handles organizing contacts, tracking deals, and forecasting revenue. They cover different parts of the outbound workflow rather than competing directly.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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