Apollo.io vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Apollo.io (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 2, 2026
Apollo.io vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Apollo.io, a data enrichment tool for B2B lead data and contact enrichment, against Salesflare, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Salesflare is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Salesflare lists automate your crm data input and track emails, links and website visits.
Apollo.io offers a lower entry point at $0/mo compared to Salesflare at $39/mo.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Salesflare. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Salesflare is Salesflare is a CRM for small and medium-sized businesses selling B2B. It automatically gathers contact and company info from emails, email signatures and social profiles, logs meetings and phone calls, and works inside Gmail, Outlook and LinkedIn.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Growth
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Salesflare Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Growth | $39/mo | 5 lead credits |
| Pro | $64/mo | 100 lead credits |
| Enterprise | $124/mo | 250 lead credits |
Source: Salesflare Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $39/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Apollo.io offers 4 pricing tiers compared to Salesflare's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Salesflare Key Features
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- Create custom dashboards
- Lead search with email address lookup
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Salesflare
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- Create custom dashboards
- Lead search with email address lookup
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Salesflare Integrations
Salesflare connects with: Gmail, Microsoft Outlook, Google Calendar, Google Sheets, Slack, MailChimp, QuickBooks Online, Intercom, Zapier, Make.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Salesflare: Gmail, Microsoft Outlook, Google Calendar, Google Sheets, Slack, MailChimp, QuickBooks Online, Intercom, Zapier, Make.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Salesflare
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Apollo.io | Salesflare |
|---|---|---|
| Starting Price | Free | $39/mo |
| Top Tier Price | $119/mo | $124/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Salesflare the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Salesflare starts at $39/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Salesflare for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Gong vs Insightly: Sales Engagement Platform vs CRM Platform Comparison
Compare Gong (sales engagement platform) and Insightly (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Freshsales vs Salesmate: CRM Platform Comparison
Compare Freshsales and Salesmate side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Gong vs Streak: Sales Engagement Platform vs CRM Platform Comparison
Compare Gong (sales engagement platform) and Streak (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong vs SugarCRM: Sales Engagement Platform vs CRM Platform Comparison
Compare Gong (sales engagement platform) and SugarCRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Attio vs Freshsales: CRM Platform Comparison
Compare Attio and Freshsales side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Attio vs PersistIQ: CRM Platform vs Sales Engagement Platform Comparison
Compare Attio (CRM platform) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.