Apollo.io vs Salesmate: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and Salesmate (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool built for B2B lead data and contact enrichment, offering 210 million-plus contacts and 30 million-plus companies starting free. Salesmate is a CRM platform for customer relationship management and sales pipeline tracking, starting at $23/mo. Apollo.io suits contact discovery, Salesmate suits pipeline and deal management, and many teams use both together.
Key takeaways
- Apollo.io's free plan grants 900 credits per seat per year, while its Basic plan at $49/mo grants 30,000 credits per seat per year upfront.
- Salesmate's entry plan costs $23/mo and includes 5,000 credits per user per month, compared to Apollo.io's $0/mo entry point.
- Apollo.io lists a 210 million-plus contacts database and 30 million-plus companies, while Salesmate lists contact, company, and deal pipeline management as core features.
- Apollo.io integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn.
- Salesmate integrates with Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, and Zoom.
Reviewed and updated September 2, 2026
Apollo.io vs Salesmate: Data Enrichment Tool vs CRM Platform Comparison
Apollo.io (data enrichment tool) and Salesmate (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Salesmate is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Salesmate lists contact, company management and deal pipeline management.
Apollo.io offers a lower entry point at $0/mo compared to Salesmate at $23/mo.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Salesmate. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Salesmate is Salesmate helps mid-market and enterprise teams unify customer operations on one AI-powered platform with CRM, marketing automation, customer support, communication, workflows and AI. It includes built-in calling and texting alongside deal pipelines, sequences and smart flow automation.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Salesmate Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $23/mo | 5K Credits / User / Month |
| Pro | $39/mo | 10K Credits / User / Month |
| Business | $63/mo | 15K Credits / User / Month |
| Enterprise | Contact Sales | - |
Source: Salesmate Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $23/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Salesmate Key Features
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Salesmate
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Salesmate Integrations
Salesmate connects with: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, Zoom.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Integrations listed only by Salesmate: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, Zoom.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Salesmate
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Apollo.io | Salesmate |
|---|---|---|
| Starting Price | Free | $23/mo |
| Top Tier Price | $119/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 9 |
| Founded | N/A | 2016 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Salesmate the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Salesmate starts at $23/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Salesmate for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Apollo.io and Salesmate?
- Apollo.io is a data enrichment tool focused on B2B lead data and contact enrichment, while Salesmate is a CRM platform focused on customer relationship management and sales pipeline tracking. Apollo.io helps teams find accurate contact data for target accounts, and Salesmate helps organize contacts, track deals, and forecast revenue.
- Which is cheaper, Apollo.io or Salesmate?
- Apollo.io offers a lower entry point at $0/mo with a free tier, while Salesmate's entry plan starts at $23/mo. This makes Apollo.io more affordable for budget-conscious teams or those just getting started, though pricing scales differently as each platform's tiers increase.
- Can I use Apollo.io and Salesmate together?
- Yes, many teams run both tools together since they solve different parts of the sales workflow. Apollo.io handles contact and company enrichment while Salesmate manages the CRM side with deal pipelines, sequences, and automation, so they complement rather than replace each other.
- What integrations does Apollo.io support?
- Apollo.io connects with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, and LinkedIn. These integrations are listed only by Apollo.io and not shared with Salesmate's integration list.
- Is Salesmate a good fit for enterprise teams?
- Salesmate is positioned as a fit for enterprise buyers who prefer custom pricing, since its Enterprise plan requires contacting sales directly rather than a fixed price. It also suits organizations with complex tech stacks, given its broad integration support across 9 listed integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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