Apollo.io vs Streak: Data Enrichment Tool vs CRM Platform Comparison
Compare Apollo.io (data enrichment tool) and Streak (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment, starting free and scaling to $119/mo. Streak is a CRM platform for pipeline tracking and customer relationship management, starting at $59/mo and scaling to $159/mo. Apollo.io suits budget-conscious teams needing contact data; Streak suits sales teams tracking deals through every stage.
Key takeaways
- Apollo.io's pricing ranges from a Free plan to $119/mo for the Organization tier across 4 tiers.
- Streak's pricing ranges from $59/mo for Pro to $159/mo for Enterprise across 3 tiers.
- Apollo.io lists 210M+ contacts database and 30M+ companies as key features.
- Apollo.io lists 10 total features compared to Streak's 8, though both list 7 integrations each.
- LinkedIn is the only integration listed by both Apollo.io and Streak.
Reviewed and updated September 2, 2026
Apollo.io vs Streak: Data Enrichment Tool vs CRM Platform Comparison
Apollo.io is a data enrichment tool; Streak is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Apollo.io is a data enrichment tool for B2B lead data and contact enrichment; Streak is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Apollo.io lists 210m+ contacts database and 30m+ companies, and Streak lists pipelines to track deals through every stage and shared contact database.
Apollo.io offers a lower entry point at $0/mo compared to Streak at $59/mo.
If your priority is finding accurate contact data for target accounts, Apollo.io is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Streak. Many teams run one of each.
Understanding the Core Difference
Apollo.io is All-in-one sales intelligence platform with 210M+ contacts, AI-powered campaigns, and built-in email sequencing.
Streak is Streak is a CRM built directly into Gmail, so pipelines, contacts and tasks live in the same inbox the team already works in. It adds email tools such as email tracking, mail merge, snippets and thread splitting on top of Google Workspace.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Pro
Apollo.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 900 credits per seat per year, granted monthly |
| Basic | $49/mo | 30,000 credits per seat per year, granted upfront |
| Professional | $79/mo | 48,000 credits per seat per year, granted upfront |
| Organization | $119/mo | 72,000 credits per seat per year, granted upfront |
Source: Apollo.io Pricing
Streak Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Pro | $59/mo |
| Pro+ | $89/mo |
| Enterprise | $159/mo |
Source: Streak Pricing
Pricing Analysis
Apollo.io is more affordable at the entry level ($0/mo vs $59/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Apollo.io offers 4 pricing tiers compared to Streak's 3, giving you more granularity as you scale.
Apollo.io includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- and 4 more listed below
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- and 2 more listed below
Apollo.io Key Features
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Streak Key Features
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Apollo.io
- 210M+ contacts database
- 30M+ companies
- AI-powered multichannel campaigns
- Email deliverability guardrails
- Anonymous visitor identification
- Real-time form enrichment
- Contact and company enrichment
- Advanced filtering
- CRM data cleansing
- Pipeline boards
Listed only by Streak
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
Integration Ecosystem
Apollo.io Integrations
Apollo.io connects with: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid, LinkedIn.
Streak Integrations
Streak connects with: Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, Allo.
Shared Integrations
Both tools integrate with: LinkedIn.
Integrations listed only by Apollo.io: Salesforce, HubSpot, Outreach, SalesLoft, Marketo, SendGrid.
Integrations listed only by Streak: Google Workspace, Gmail, Slack, ChatGPT, Claude, Allo.
Use Case Recommendations
Best Fit for Apollo.io
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Streak
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Apollo.io | Streak |
|---|---|---|
| Starting Price | Free | $59/mo |
| Top Tier Price | $119/mo | $159/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 7 | 7 |
| Founded | N/A | 2011 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Apollo.io serves the B2B lead data and contact enrichment side of an outbound stack and Streak the customer relationship management and sales pipeline tracking side. Apollo.io offers a more accessible entry point, while Streak starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Apollo.io and Streak for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Apollo.io and Streak?
- Apollo.io is a data enrichment tool built for B2B lead data and contact enrichment, while Streak is a CRM platform built for customer relationship management and sales pipeline tracking. Apollo.io focuses on finding accurate contact data for target accounts, while Streak focuses on organizing contacts, tracking deals, and forecasting revenue.
- Which is cheaper, Apollo.io or Streak?
- Apollo.io is cheaper at the entry level, offering a Free plan compared to Streak's $59/mo Pro plan. At the top tier, Apollo.io's Organization plan costs $119/mo while Streak's Enterprise plan costs $159/mo.
- Do Apollo.io and Streak integrate with the same tools?
- They share only one listed integration: LinkedIn. Apollo.io separately integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, and SendGrid, while Streak separately integrates with Google Workspace, Gmail, Slack, ChatGPT, Claude, and Allo.
- Can I use both Apollo.io and Streak together?
- Yes, the article notes that many teams run one of each since the tools serve different parts of the workflow. Apollo.io handles B2B lead data and contact enrichment, while Streak handles customer relationship management and sales pipeline tracking, so they complement rather than compete with each other.
- Who is Streak best suited for?
- Streak is best suited for sales teams tracking deals from first touch to close, managers who need pipeline visibility and forecasting, and growing teams that need scalable contact management. It is built directly into Gmail, keeping pipelines, contacts, and tasks in the same inbox teams already use.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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