AroundDeal vs Keap: Data Enrichment Tool vs CRM Platform Comparison

AroundDeal vs Keap: Data Enrichment Tool vs CRM Platform Comparison

Sales teams building an outbound stack often weigh AroundDeal, a data enrichment tool for B2B lead data and contact enrichment, against Keap, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

AroundDeal is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, AroundDeal lists self-serve prospecting platform and advanced search filters, and Keap lists contact management and contact segmentation (tags).

AroundDeal offers a lower entry point at $0/mo compared to Keap at $299/mo.

If your priority is finding accurate contact data for target accounts, AroundDeal is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.

Understanding the Core Difference

AroundDeal is AroundDeal is a global B2B data platform with a self-serve prospecting platform, custom bulk datasets and real-time APIs for finding targeted contacts and company information. Self-serve plans are priced by monthly contact credits.

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

FreeAroundDeal entry plan

Free

$299/moKeap entry plan

Keap

AroundDeal Pricing (as of September 2026)

Source: AroundDeal Pricing

Keap Pricing (as of September 2026)

Source: Keap Pricing

Pricing Analysis

AroundDeal is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.

AroundDeal offers 2 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

AroundDeal includes a free tier, letting you test the platform before committing financially.

Features Breakdown

AroundDeal lists

• Self-serve prospecting platform
• Advanced search filters
• Contact and company data
• Unlimited export
• Custom datasets with one-time or recurring delivery
• Real-time API suite
• and 1 more listed below

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

AroundDeal Key Features

• Self-serve prospecting platform
• Advanced search filters
• Contact and company data
• Unlimited export
• Custom datasets with one-time or recurring delivery
• Real-time API suite
• AI agent

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by AroundDeal

• Self-serve prospecting platform
• Advanced search filters
• Contact and company data
• Unlimited export
• Custom datasets with one-time or recurring delivery
• Real-time API suite
• AI agent

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Integration Ecosystem

AroundDeal Integrations

AroundDeal connects with: .

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Use Case Recommendations

Best Fit for AroundDeal

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Teams that need a wide feature set (8 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (6 integrations)

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

AroundDeal serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. AroundDeal offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit AroundDeal and Keap for current information.