Artisan vs Groove by Clari: Sales Engagement Platform Comparison
Compare Artisan and Groove by Clari side by side. See pricing, features, and integrations to choose the right sales engagement platform for your needs.
Artisan is an AI BDR platform where Ava autonomously finds leads, runs email and social campaigns, and books meetings, while Groove by Clari is a Salesforce-native platform that automates sequences and logs activity directly in Salesforce. Both use custom pricing, but Artisan offers 3 pricing tiers to Groove's 1, and Groove supports 9 integrations to Artisan's 4.
Key takeaways
- Artisan offers 3 pricing tiers, Team, Scale, and Enterprise, while Groove by Clari offers only 1 plan, and both use custom 'Contact Sales' pricing.
- Artisan's Team plan supports approximately 2,500 leads contacted per month, while its Scale plan supports approximately 6,000 leads contacted per month.
- Artisan integrates with 4 tools, Salesforce, HubSpot, Slack, and Webhooks, while Groove by Clari integrates with 9 tools, including Salesforce, Gmail, Zoom, and LinkedIn Sales Navigator.
- Artisan's AI BDR agent, Ava, draws from a database of over 250 million verified B2B contacts.
- Groove by Clari, now part of Clari, keeps all sales activity data natively logged in Salesforce.
Reviewed and updated September 2, 2026
Artisan vs Groove by Clari: Sales Engagement Platform Comparison
If you are comparing multi-channel sales outreach and engagement tracking tools, Artisan and Groove by Clari will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Artisan lists ava, the ai bdr and ai-powered prospect identification, while Groove by Clari lists deep salesforce integration and multi-channel engagement flows. A capability both offer can appear under different names, so read both feature lists below.
Both Artisan and Groove by Clari use custom pricing, so the decision comes down to features and workflow fit.
If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Artisan is AI BDR platform whose agent Ava finds leads, runs autonomous email and social campaigns from your own sending domains, handles replies and books meetings, with a dialer add-on for reps.
Groove by Clari is Salesforce-native sales engagement platform (now part of Clari) that automates email sequences, logging, and analytics while keeping all activity data natively in Salesforce.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Artisan Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Team | Contact Sales | ~2,500 leads contacted/mo |
| Scale | Contact Sales | ~6,000 leads contacted/mo |
| Enterprise | Contact Sales | - |
Source: Artisan Pricing
Groove by Clari Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Groove | Contact Sales |
Source: Groove by Clari Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Artisan offers 3 pricing tiers compared to Groove by Clari's 1, giving you more granularity as you scale.
Features Breakdown
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- and 4 more listed below
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- and 4 more listed below
Artisan Key Features
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- 250M+ verified B2B contacts
- Two-way Salesforce and HubSpot sync
- AI dialer add-on, per seat
- Send approvals with tone locks and banned phrases
Groove by Clari Key Features
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Artisan
- Ava, the AI BDR
- AI-powered prospect identification
- Autonomous email and social campaigns with calls queued
- Intent signal campaigns
- CRM reengagement and cross-sell campaigns
- Autonomous replies and meeting booking
- 250M+ verified B2B contacts
- Two-way Salesforce and HubSpot sync
- AI dialer add-on, per seat
- Send approvals with tone locks and banned phrases
Listed only by Groove by Clari
- Deep Salesforce integration
- Multi-channel engagement flows
- Auto-logging of all activities to Salesforce
- Email tracking with open and click analytics
- Dialer with call logging and recording
- Meeting scheduler with calendar integration
- Analytics dashboards for sequence performance
- Template and snippet management
- Revenue intelligence (via Clari platform)
- Account-based engagement workflows
Integration Ecosystem
Artisan Integrations
Artisan connects with: Salesforce, HubSpot, Slack, Webhooks.
Groove by Clari Integrations
Groove by Clari connects with: Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce, Slack.
Integrations listed only by Artisan: HubSpot, Webhooks.
Integrations listed only by Groove by Clari: Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom.
Use Case Recommendations
Best Fit for Artisan
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Groove by Clari
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Artisan | Groove by Clari |
|---|---|---|
| Starting Price | Contact Sales | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 10 |
| Integrations | 4 | 9 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Artisan and Groove by Clari both serve the multi-channel sales outreach and engagement tracking market. Artisan and Groove by Clari both use custom pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Artisan and Groove by Clari for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Artisan and Groove by Clari?
- Artisan is an AI BDR platform where an AI agent named Ava autonomously finds leads, runs email and social campaigns, and books meetings. Groove by Clari is a Salesforce-native sales engagement platform that automates email sequences and logs all activity directly within Salesforce. Both target multi-channel outreach but take different approaches to it.
- How much do Artisan and Groove by Clari cost?
- Both platforms use custom, contact-sales pricing with no published rates. Artisan has 3 tiers, Team, Scale, and Enterprise, with Team supporting about 2,500 leads contacted per month and Scale supporting about 6,000. Groove by Clari offers a single Groove plan, also priced through custom sales quotes.
- Which tool has more integrations, Artisan or Groove by Clari?
- Groove by Clari has more integrations, connecting with 9 tools including Salesforce, Gmail, Microsoft Outlook, Microsoft 365, Google Calendar, LinkedIn Sales Navigator, Clari, Zoom, and Slack. Artisan connects with 4 tools: Salesforce, HubSpot, Slack, and Webhooks. Both platforms share Salesforce and Slack integrations.
- Which platform is better for teams with complex tech stacks?
- Groove by Clari is better suited for organizations with complex tech stacks because it supports broad integration coverage across 9 tools, including calendar, email, video conferencing, and CRM systems. This makes it a stronger fit for teams needing deep connectivity across multiple existing sales tools.
- Does Artisan include an AI BDR feature?
- Yes, Artisan's core feature is Ava, described as an AI BDR that performs AI-powered prospect identification, runs autonomous email and social campaigns, handles replies, and books meetings. Artisan also lists access to over 250 million verified B2B contacts and offers an AI dialer add-on priced per seat.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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