Attio vs Datagma: CRM Platform vs Data Enrichment Tool Comparison
Compare Attio (CRM platform) and Datagma (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Attio is a CRM platform for customer relationship management and sales pipeline tracking, while Datagma is a data enrichment tool for B2B lead data and contact enrichment. Both start free, with Attio's paid plans from $44/mo and Datagma's from $49/mo. Many teams use both together rather than choosing one.
Key takeaways
- Attio's Free plan supports up to 3 seats and its Plus plan costs $44/mo for up to 10 seats.
- Datagma's Free plan includes 3 phones per month, and its Regular plan costs $49/mo for 100 phones and 3,000 emails monthly.
- Datagma offers 5 pricing tiers compared to Attio's 4, giving more granularity as usage scales.
- Attio lists 10 integrations including Zapier, Slack, Mailchimp, and ChatGPT, while Datagma lists 8 integrations including Clay, Lemlist, Salesforce, and Make.
- Both Attio and Datagma list 8 features each on their own pages, with each vendor listing 8 features found nowhere on the other's list.
Reviewed and updated September 4, 2026
Attio vs Datagma: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Attio, a CRM platform for customer relationship management and sales pipeline tracking, against Datagma, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Attio is a CRM platform for customer relationship management and sales pipeline tracking; Datagma is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, and Datagma lists phone finder and email finder.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Attio is the one built for it; for finding accurate contact data for target accounts, that is Datagma. Many teams run one of each.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Datagma offers 5 pricing tiers compared to Attio's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Integrations listed only by Attio: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Attio | Datagma |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio serves the customer relationship management and sales pipeline tracking side of an outbound stack and Datagma the B2B lead data and contact enrichment side. Attio offers a more accessible entry point, while Datagma starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and Datagma for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Attio and Datagma?
- Attio is a CRM platform built for customer relationship management and sales pipeline tracking, while Datagma is a data enrichment tool built for finding and verifying B2B lead data and contact information. They serve different parts of the sales workflow, and many teams use both together.
- How much do Attio and Datagma cost?
- Both platforms offer a free tier at $0/mo. Attio's Plus plan costs $44/mo for up to 10 seats and its Pro plan costs $99/mo, while Datagma's Regular plan costs $49/mo, its Popular plan costs $99/mo, and its Expert plan costs $249/mo. Both also offer Enterprise plans with custom pricing.
- Which integrations does Attio support?
- Attio connects with 10 integrations listed on its own page: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude. This is more than Datagma's listed integration count of 8.
- Which integrations does Datagma support?
- Datagma connects with 8 integrations listed on its own page: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq. These focus more on outreach and enrichment tools compared to Attio's broader productivity integrations.
- Should I use Attio, Datagma, or both?
- Attio fits teams that need to organize contacts, track deals, and forecast revenue, while Datagma fits teams that need accurate contact data for target accounts. Since they cover different parts of the outbound workflow, many teams run one of each rather than choosing only one.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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