Attio vs Kaspr: CRM Platform vs Data Enrichment Tool Comparison
Compare Attio (CRM platform) and Kaspr (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Attio is a CRM platform for customer relationship management and sales pipeline tracking, while Kaspr is a data enrichment tool for B2B lead data and contact enrichment. Both start free, with Attio's Plus plan at $44/mo and Kaspr's Starter plan at $65/mo. Many teams use both together rather than choosing one.
Key takeaways
- Attio's Plus plan costs $44/mo for up to 10 seats, and its Pro plan costs $99/mo.
- Kaspr's Starter plan costs $65/mo with unlimited B2B email credits and 100 phone credits per month, while its Business plan costs $99/mo with 200 phone credits and 200 direct email credits per month.
- Attio's free plan covers up to 3 seats, and Kaspr's free plan includes 15 B2B email credits, 5 phone credits, and 5 direct email credits per month.
- Attio and Kaspr share only two integrations, Zapier and Aircall, despite each connecting to several other tools.
- Attio lists 8 key features including real-time contact syncing and Call Intelligence, while Kaspr lists 8 key features including its Chrome Extension and CSV Enrichment.
Reviewed and updated September 2, 2026
Attio vs Kaspr: CRM Platform vs Data Enrichment Tool Comparison
Attio is a CRM platform; Kaspr is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Attio is a CRM platform for customer relationship management and sales pipeline tracking; Kaspr is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, and Kaspr lists kaspr chrome extension and lead management.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Attio is the one built for it; for finding accurate contact data for target accounts, that is Kaspr. Many teams run one of each.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Kaspr Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 15 B2B email credits, 5 Phone credits and 5 Direct email credits per month |
| Starter | $65/mo | Unlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month |
| Business | $99/mo | Unlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month |
| Enterprise | Contact Sales | Unlimited B2B email credits and unlimited Phone credits |
Source: Kaspr Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- and 2 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Kaspr Key Features
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by Kaspr
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Kaspr Integrations
Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Shared Integrations
Both tools integrate with: Zapier, Aircall.
Integrations listed only by Attio: Typeform, Slack, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by Kaspr: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Ringover.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Kaspr
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Attio | Kaspr |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 9 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio serves the customer relationship management and sales pipeline tracking side of an outbound stack and Kaspr the B2B lead data and contact enrichment side. Attio offers a more accessible entry point, while Kaspr starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and Kaspr for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Attio and Kaspr?
- Attio is a CRM platform built for customer relationship management and sales pipeline tracking, while Kaspr is a data enrichment tool focused on finding B2B lead data and contact information. They solve different parts of the sales workflow, so many teams use them together rather than picking one over the other.
- How much does Attio cost?
- Attio offers a Free plan for up to 3 seats, a Plus plan at $44/mo for up to 10 seats, a Pro plan at $99/mo, and an Enterprise plan with custom pricing available by contacting sales.
- How much does Kaspr cost?
- Kaspr has a Free plan with 15 B2B email credits, 5 phone credits, and 5 direct email credits per month. The Starter plan is $65/mo with unlimited B2B email credits and 100 phone credits, the Business plan is $99/mo with 200 phone and 200 direct email credits, and Enterprise pricing is available by contacting sales.
- Do Attio and Kaspr integrate with each other?
- The article does not state that Attio and Kaspr integrate directly with each other. However, both tools integrate with Zapier and Aircall, which could be used to connect workflows between them.
- Should I use Attio and Kaspr together?
- Many teams do run one of each, according to the article, since Attio handles CRM and pipeline tracking while Kaspr handles contact data enrichment. Whether you need one, the other, or both depends on which part of your sales workflow you are trying to solve.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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