Attio vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Compare Attio (CRM platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Attio is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, priced from free up to $99/mo plus an Enterprise tier. LeadMagic is a pay-per-result B2B data enrichment tool for verified emails and mobile numbers, priced from $49.99/mo up to $849/mo plus Enterprise. Many teams use both together.
Key takeaways
- Attio's entry plan is free while LeadMagic's Basic plan starts at $49.99 per month.
- Attio's Plus plan costs $44 per month for up to 10 seats and its Pro plan costs $99 per month.
- LeadMagic's Basic plan includes 2,000 monthly credits with no rollover, and search and export are not included at that tier.
- LeadMagic offers 6 pricing tiers compared to Attio's 4 tiers.
- Attio and LeadMagic share only two listed integrations: Zapier and Slack.
Reviewed and updated September 2, 2026
Attio vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Attio (CRM platform) and LeadMagic (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Attio is a CRM platform for customer relationship management and sales pipeline tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, and LeadMagic lists email finder and mobile finder.
Attio offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Attio is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
Attio is more affordable at the entry level ($0/mo vs $49.99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to Attio's 4, giving you more granularity as you scale.
Attio includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Zapier, Slack.
Integrations listed only by Attio: Typeform, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Attio | LeadMagic |
|---|---|---|
| Starting Price | Free | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. Attio offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Attio and LeadMagic?
- Attio is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadMagic is a data enrichment tool built for B2B lead data and contact enrichment such as email finder and mobile finder. They solve different parts of the outbound stack rather than competing directly.
- Which is cheaper, Attio or LeadMagic?
- Attio has a lower entry point, with a free plan available, compared to LeadMagic's Basic plan at $49.99 per month. Attio's paid tiers include Plus at $44 per month and Pro at $99 per month, while LeadMagic's tiers range up to $849 per month for the Ultimate plan before Enterprise pricing.
- Do Attio and LeadMagic integrate with each other or share any tools?
- The article does not state that Attio and LeadMagic integrate directly with each other. They do share two listed integrations: Zapier and Slack. Attio also connects with tools like Mailchimp, Segment, and Asana, while LeadMagic connects with tools like Salesforce, Clay, and Apollo.
- Can I use both Attio and LeadMagic together?
- Yes, the article notes that many teams run one of each. Attio handles organizing contacts, tracking deals, and forecasting revenue, while LeadMagic handles finding accurate contact data for target accounts, so the two tools can complement each other in an outbound stack.
- What does LeadMagic's pricing include at higher tiers?
- LeadMagic's Professional plan costs $499 per month with 50,000 monthly credits and an unmetered search API at 5 RPS account-wide. Its Ultimate plan costs $849 per month with 100,000 monthly credits and an unmetered search API at 10 RPS account-wide. An Enterprise tier offers custom volume with a credit price lock and dedicated SLA.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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