Attio vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Compare Attio (CRM platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Attio is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, while Ocean.io is a data enrichment tool for finding verified B2B contact data and direct phone numbers. Attio starts free, with paid tiers at $44/mo and $99/mo; Ocean.io uses usage-based credit pricing. Many teams run both tools together.
Key takeaways
- Attio offers a free plan plus paid tiers at $44/mo for Plus (up to 10 seats) and $99/mo for Pro.
- Ocean.io's yearly subscription requires a minimum of 9,000 credits and a maximum of 60,000, valid for 12 months.
- Attio lists integrations with 10 tools including Zapier, Slack, and ChatGPT, while Ocean.io lists integrations with 4 tools including HubSpot and Salesforce.
- Ocean.io features waterfall enrichment drawing from 16 or more data sources along with double email verification for catch-alls.
- Attio includes Call Intelligence to record and analyze meetings, a feature not listed by Ocean.io.
Reviewed and updated September 4, 2026
Attio vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Attio (CRM platform) and Ocean.io (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Attio is a CRM platform for customer relationship management and sales pipeline tracking; Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, and Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources).
Attio publishes an entry price of $0/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Attio is the one built for it; for finding accurate contact data for target accounts, that is Ocean.io. Many teams run one of each.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Subscription (Yearly)
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Attio includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Integrations listed only by Attio: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by Ocean.io: HubSpot, Pipedrive, Salesforce, Clay.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Attio | Ocean.io |
|---|---|---|
| Starting Price | Free | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 4 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio serves the customer relationship management and sales pipeline tracking side of an outbound stack and Ocean.io the B2B lead data and contact enrichment side. Attio publishes an entry price (a free tier), while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- Is Attio a CRM or a data enrichment tool?
- Attio is a CRM platform built for organizing contacts, tracking sales pipelines, and forecasting revenue. It does list automatic data enrichment as a feature, but its core function is customer relationship management, not standalone lead enrichment like Ocean.io provides.
- How much does Attio cost?
- Attio has a free plan for up to 3 seats, plus paid tiers at $44/mo for Plus (up to 10 seats) and $99/mo for Pro. Enterprise pricing requires contacting sales directly.
- How does Ocean.io's pricing work?
- Ocean.io uses usage-based credit pricing instead of flat monthly fees. Its yearly subscription requires a minimum of 9,000 credits and a maximum of 60,000, valid for 12 months, while its monthly plan requires a minimum of 750 credits and a maximum of 5,000, valid for 6 months.
- Can Attio and Ocean.io be used together?
- Yes, many teams run both tools together in their outbound stack. Attio handles CRM functions like pipeline tracking and reporting, while Ocean.io supplies enriched B2B contact data such as verified emails and direct phone numbers.
- What integrations does each platform support?
- Attio lists integrations with 10 tools, including Zapier, Slack, Mailchimp, Asana, ChatGPT, and Claude. Ocean.io lists integrations with 4 tools: HubSpot, Pipedrive, Salesforce, and Clay.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.