Attio vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare Attio (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Attio is a CRM platform for organizing contacts, tracking deals, and forecasting revenue, while Scrupp is a data enrichment tool for finding verified contact data on target accounts via LinkedIn, Sales Navigator, and Apollo. Both start free, Attio adds paid tiers at $44/mo and $99/mo, Scrupp adds a $29/mo subscription for 1,000 credits monthly. Many teams use both together.
Key takeaways
- Attio offers four pricing tiers: Free (up to 3 seats), Plus ($44/mo, up to 10 seats), Pro ($99/mo), and Enterprise (contact sales).
- Scrupp offers a Free tier with 100 credits, a $29/mo subscription with 1,000 credits per month, and a usage-based one-time credit pack for 1,000 credits.
- Attio lists 8 features including real-time contact syncing, automatic data enrichment, and Call Intelligence for recording and analyzing meetings.
- Scrupp lists 8 features including Sales Navigator export, LinkedIn export, Apollo export, and verified email enrichment.
- Attio integrates with 10 tools including Zapier, Slack, ChatGPT, and Claude, while Scrupp integrates with 8 tools including HubSpot, Salesforce, and Clay, with Slack being the only shared integration.
Reviewed and updated September 4, 2026
Attio vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Attio (CRM platform) and Scrupp (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Attio is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, and Scrupp lists sales navigator export and linkedin export.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Attio is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Attio offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Attio: Typeform, Zapier, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Airtable.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Attio | Scrupp |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Attio offers a more accessible entry point, while Scrupp starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Attio and Scrupp?
- Attio is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue through real-time syncing and custom workflows. Scrupp is a data enrichment tool focused on finding accurate contact data by scraping LinkedIn, Sales Navigator, and Apollo, then enriching leads with verified emails and phone numbers.
- How much does Attio cost compared to Scrupp?
- Attio starts free and moves to $44/mo for the Plus plan and $99/mo for Pro, with Enterprise requiring contact with sales. Scrupp starts free with 100 credits and offers a $29/mo subscription for 1,000 credits per month, plus a usage-based one-time credit pack for 1,000 credits.
- Can I use Attio and Scrupp together?
- Yes, many teams run one of each since they serve different jobs in an outbound stack. Attio handles CRM functions like pipeline tracking and reporting, while Scrupp handles finding and enriching contact data for target accounts, so they complement rather than replace each other.
- Which integrations do Attio and Scrupp support?
- Attio integrates with 10 tools including Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude. Scrupp integrates with 8 tools including Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, and Airtable. Slack is the only integration shared by both.
- Who should choose Scrupp over Attio?
- Scrupp fits revenue operations teams building targeted prospect lists and marketing teams enriching CRM data for segmentation. It also suits budget-conscious teams wanting an affordable data enrichment tool that starts free and scales with usage-based credits as needs grow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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