Attio vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Compare Attio (CRM platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Attio is a CRM platform for customer relationship management and sales pipeline tracking, while Wiza is a data enrichment tool for B2B lead data and contact enrichment. Both start free, with Attio adding paid plans at $44/mo and $99/mo, and Wiza at $49/mo, $99/mo, and $199/mo. Many teams use both together.
Key takeaways
- Attio's paid plans are Plus at $44/mo for up to 10 seats and Pro at $99/mo, plus a free tier for up to 3 seats.
- Wiza's paid plans are Starter at $49/mo for 100 valid emails and 100 phone numbers per month, Email at $99/mo for 500 valid emails per month, and Email + Phone at $199/mo for 500 valid emails and 500 phone numbers per month.
- Wiza offers 5 pricing tiers compared to Attio's 4 tiers.
- Attio integrates with Typeform, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, and Claude, among others.
- Wiza integrates with Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, and Clay, among others.
Reviewed and updated September 2, 2026
Attio vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Attio is a CRM platform; Wiza is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Attio is a CRM platform for customer relationship management and sales pipeline tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Attio lists real-time contact syncing and automatic data enrichment, and Wiza lists unlimited email reveals and ai research.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Attio is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Attio is Attio is a CRM that syncs contacts and email in real time and lets teams model their own objects, workflows and reports on top of that data. It is sold in Free, Plus, Pro and Enterprise plans priced per user.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Attio Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Up to 3 seats |
| Plus | $44/mo | Up to 10 seats |
| Pro | $99/mo | - |
| Enterprise | Contact Sales | - |
Source: Attio Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Wiza offers 5 pricing tiers compared to Attio's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Attio Key Features
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Attio
- Real-time contact syncing
- Automatic data enrichment
- Custom objects and custom relationship attributes
- Workflows and integration blocks
- Sequences for personalized outreach
- Call Intelligence to record and analyze meetings
- Reporting and insights in real time
- API and webhook access with an app SDK and MCP server
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Attio Integrations
Attio connects with: Typeform, Zapier, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Attio: Typeform, Slack, Aircall, Mailchimp, Segment, Asana, Pipedream, ChatGPT, Claude.
Integrations listed only by Wiza: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for Attio
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Attio | Wiza |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Attio serves the customer relationship management and sales pipeline tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Attio offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Attio and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Attio and Wiza?
- Attio is a CRM platform built for customer relationship management and sales pipeline tracking, while Wiza is a data enrichment tool built for B2B lead data and contact enrichment. Attio lists real-time contact syncing and automatic data enrichment, while Wiza lists unlimited email reveals and AI research as core capabilities.
- Which is cheaper, Attio or Wiza?
- Both start at $0/mo on their free tiers, so neither is cheaper at the entry level. Beyond that, Attio's paid plans run $44/mo and $99/mo, while Wiza's paid plans run $49/mo, $99/mo, and $199/mo, so the better value depends on which features and usage limits your team actually needs.
- Do Attio and Wiza integrate with each other?
- Yes, Wiza lists Attio among its integrations, so contact data enriched in Wiza can be pushed into an Attio CRM workflow. Both tools also share a common integration with Zapier, which can connect them to other parts of a sales stack.
- Should I use both Attio and Wiza together?
- Many teams do use both, since they serve different parts of the workflow: Attio handles organizing contacts, tracking deals, and forecasting revenue, while Wiza handles finding accurate contact data for target accounts. Running both lets a team cover CRM and data enrichment needs separately.
- How many pricing tiers do Attio and Wiza each offer?
- Attio offers 4 pricing tiers: Free, Plus, Pro, and Enterprise with custom pricing. Wiza offers 5 pricing tiers: Free, Starter, Email, Email + Phone, and a Team Plan with custom pricing, giving it slightly more granularity as usage scales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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