BetterContact vs Kylas: Data Enrichment Tool vs CRM Platform Comparison
Compare BetterContact (data enrichment tool) and Kylas (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
BetterContact is a data enrichment tool for B2B lead data and contact enrichment, priced from $15 per month; Kylas is a CRM platform for customer relationship management and sales pipeline tracking, with a free entry tier. Teams needing accurate contact data choose BetterContact, while teams organizing contacts and tracking deals choose Kylas, and many run both.
Key takeaways
- BetterContact's Starter plan costs $15 per month for 200 credits, where 1 email equals 1 credit and 1 mobile phone equals 10 credits.
- Kylas's free Embark plan includes 10,000 non-expandable records with unlimited users.
- Kylas's Elevate plan costs $175 per month and includes 100,000 expandable records with unlimited users.
- BetterContact lists integrations with Hubspot, Google Sheets, Make.com, and Clay.
- Kylas lists integrations with eight tools, including Aircall, Apollo.io, Call Hippo, and CallerDesk.
Reviewed and updated September 4, 2026
BetterContact vs Kylas: Data Enrichment Tool vs CRM Platform Comparison
BetterContact is a data enrichment tool; Kylas is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
BetterContact is a data enrichment tool for B2B lead data and contact enrichment; Kylas is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, BetterContact lists waterfall lead finder and waterfall enrichment (20+ vendors), and Kylas lists lead management with customizable lead pipelines and contact management.
Kylas offers a lower entry point at $0/mo compared to BetterContact at $15/mo.
If your priority is finding accurate contact data for target accounts, BetterContact is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Kylas. Many teams run one of each.
Understanding the Core Difference
BetterContact is Waterfall enrichment tool that aggregates more than 20 data providers in one subscription to find and verify work emails and mobile phone numbers, and charges only for valid results.
Kylas is Kylas Sales CRM helps growing businesses streamline sales efforts with lead, contact, company and deal management, customizable pipelines and quotations. Paid pricing is a flat fee for the whole organization with unlimited users rather than a per-seat rate.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Embark
BetterContact Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $15/mo | 200 credits / month (200 valid emails or 20 mobile phones); 1 email = 1 credit, 1 mobile phone = 10 credits |
| Pro | $49/mo | 1,000 credits / month at the entry step of a volume selector |
| Enterprise | Contact Sales | Custom credits / month |
Source: BetterContact Pricing
Kylas Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Embark | Free | 10,000 Records (Non-expandable); Unlimited Users |
| Elevate | $175/mo | 100,000 Records (Expandable); Unlimited Users |
| Exceed | Contact Sales | Unlimited Users |
Source: Kylas Pricing
Pricing Analysis
Kylas offers the lower entry point ($0/mo vs $15/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Kylas includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- and 2 more listed below
- Lead management with customizable lead pipelines
- Contact Management
- Company Management
- Deals Management
- Pipeline Management
- Quotations
- and 2 more listed below
BetterContact Key Features
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- Use your own API keys
- API & Integrations
Kylas Key Features
- Lead management with customizable lead pipelines
- Contact Management
- Company Management
- Deals Management
- Pipeline Management
- Quotations
- Products/Services catalog
- Mobile App
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by BetterContact
- Waterfall Lead Finder
- Waterfall enrichment (20+ vendors)
- Only charged when valid
- Credit roll-over
- Email & Catch-all verification
- Mobile Phone Verification
- Use your own API keys
- API & Integrations
Listed only by Kylas
- Lead management with customizable lead pipelines
- Contact Management
- Company Management
- Deals Management
- Pipeline Management
- Quotations
- Products/Services catalog
- Mobile App
Integration Ecosystem
BetterContact Integrations
BetterContact connects with: Hubspot, Google Sheets, Make.com, Clay.
Kylas Integrations
Kylas connects with: Aircall, Apollo.io, Call Hippo, CallerDesk, 99 Acres, Authkey, Arka, Big V Telecom.
Integrations listed only by BetterContact: Hubspot, Google Sheets, Make.com, Clay.
Integrations listed only by Kylas: Aircall, Apollo.io, Call Hippo, CallerDesk, 99 Acres, Authkey, Arka, Big V Telecom.
Use Case Recommendations
Best Fit for BetterContact
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Kylas
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | BetterContact | Kylas |
|---|---|---|
| Starting Price | $15/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
BetterContact serves the B2B lead data and contact enrichment side of an outbound stack and Kylas the customer relationship management and sales pipeline tracking side. Kylas offers a more accessible entry point, while BetterContact starts at $15/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit BetterContact and Kylas for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between BetterContact and Kylas?
- BetterContact is a data enrichment tool for finding and verifying B2B contact data, while Kylas is a CRM platform for managing leads, contacts, companies, and deals. They cover different parts of the sales workflow, which is why many teams run both tools together rather than choosing one over the other.
- How much does BetterContact cost?
- BetterContact's Starter plan costs $15 per month for 200 credits per month. Its Pro plan costs $49 per month for 1,000 credits at the entry step of a volume selector, and Enterprise pricing with custom credits is available by contacting sales.
- Does Kylas have a free plan?
- Yes, Kylas's Embark plan is free and includes 10,000 non-expandable records with unlimited users. Its paid Elevate plan costs $175 per month for 100,000 expandable records, also with unlimited users, and an Exceed plan with unlimited users is available by contacting sales.
- What integrations does each tool support?
- BetterContact lists integrations with Hubspot, Google Sheets, Make.com, and Clay. Kylas lists integrations with Aircall, Apollo.io, Call Hippo, CallerDesk, 99 Acres, Authkey, Arka, and Big V Telecom, giving it a broader integration list of eight tools.
- Which tool has the lower starting price?
- Kylas has the lower entry point with its free Embark plan, compared to BetterContact's $15 per month Starter plan. Kylas is recommended for budget-conscious teams seeking a CRM, while BetterContact is recommended for budget-conscious teams seeking a data enrichment tool.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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