Bigin by Zoho CRM vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare Bigin by Zoho CRM (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Bigin by Zoho CRM (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Bigin by Zoho CRM vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Bigin by Zoho CRM, a CRM platform for customer relationship management and sales pipeline tracking, against Scrupp, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Bigin by Zoho CRM is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bigin by Zoho CRM lists team pipelines and contact management, and Scrupp lists sales navigator export and linkedin export.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bigin by Zoho CRM is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Bigin by Zoho CRM is Bigin is Zoho's simple, AI-powered CRM for small businesses with team pipelines, contact management, email and WhatsApp communication, and AI credits on the higher editions. Priced per user per month with a free single-user edition.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Bigin by Zoho CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Express | $9/mo |
| Premier | $15/mo |
| Bigin 360 | $21/mo |
Source: Bigin by Zoho CRM Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Bigin by Zoho CRM offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Bigin by Zoho CRM Key Features
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- MCP support
- Free onboarding session
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bigin by Zoho CRM
- Team pipelines
- Contact management
- AI credits for AI features
- Online booking page for meetings
- Churn risk signals
- Payments collection
- MCP support
- Free onboarding session
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Bigin by Zoho CRM Integrations
Bigin by Zoho CRM connects with: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Outlook, Gmail, Zoho Desk, Zoho Campaigns, Zapier, Zoho Forms, Google Workspace, Zoom.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Integrations listed only by Bigin by Zoho CRM: WhatsApp, Mailchimp, QuickBooks, Zoho Books, Outlook, Gmail, Zoho Desk, Zoho Campaigns, Zapier, Zoho Forms, Google Workspace, Zoom.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Use Case Recommendations
Best Fit for Bigin by Zoho CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Bigin by Zoho CRM | Scrupp |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $21/mo | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 12 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bigin by Zoho CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Bigin by Zoho CRM offers a more accessible entry point, while Scrupp starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bigin by Zoho CRM and Scrupp for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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