Bitrix24 vs Enrich Layer: CRM Platform vs Data Enrichment Tool Comparison
Compare Bitrix24 (CRM platform) and Enrich Layer (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking, priced from a free tier with paid plans billed per organization. Enrich Layer is a data enrichment tool offering a REST API for person profiles, company firmographics, job postings, and web signals, priced on usage starting at $49/mo. Many teams use both, one for pipeline management and one for contact data.
Key takeaways
- Bitrix24 offers a free plan for 1-2 users with 5 GB storage, while paid tiers (Basic, Standard, Professional, Enterprise) require contacting sales for pricing.
- Enrich Layer's Starter plan costs $49 per month for 2,500 credits, and its Ultra plan costs $1899 per month for 211,000 credits.
- Enrich Layer offers 6 pricing tiers compared to Bitrix24's 5 tiers.
- Bitrix24 lists 8 key features including basic CRM, sales pipelines, tasks, and telephony integration, while Enrich Layer lists 8 features including People API, Company API, and Jobs API.
- Bitrix24 integrates with 10 tools such as Gmail, Google Drive, and Mailchimp, while Enrich Layer integrates with 8 tools such as Zapier, Clay, and Salesforce.
Reviewed and updated September 4, 2026
Bitrix24 vs Enrich Layer: CRM Platform vs Data Enrichment Tool Comparison
Bitrix24 is a CRM platform; Enrich Layer is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and Enrich Layer lists people api and company api.
Bitrix24 publishes an entry price of $0/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is Enrich Layer. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
PAYG
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Enrich Layer offers 6 pricing tiers compared to Bitrix24's 5, giving you more granularity as you scale.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by Enrich Layer: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Enrich Layer
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Bitrix24 | Enrich Layer |
|---|---|---|
| Starting Price | Free | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and Enrich Layer the B2B lead data and contact enrichment side. Bitrix24 publishes an entry price (a free tier), while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and Enrich Layer for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Bitrix24 and Enrich Layer?
- Bitrix24 is a CRM platform built for customer relationship management and sales pipeline tracking, while Enrich Layer is a data enrichment tool built for B2B lead data and contact enrichment. They serve different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- How much does Bitrix24 cost compared to Enrich Layer?
- Bitrix24 has a free entry plan for 1-2 users with 5 GB storage, and paid tiers like Basic, Standard, Professional, and Enterprise require contacting sales for pricing. Enrich Layer uses usage-based pricing starting at $49 per month for the Starter plan with 2,500 credits, so the two cannot be directly compared on list price.
- Which tool has more integrations, Bitrix24 or Enrich Layer?
- Bitrix24 lists 10 integrations including Gmail, Google Calendar, Google Drive, Office 365, and Mailchimp. Enrich Layer lists 8 integrations including Zapier, n8n, Clay, Workato, and Salesforce, so Bitrix24 has broader integration support by count listed.
- Who is Bitrix24 best suited for?
- Bitrix24 is best suited for budget-conscious teams wanting an affordable CRM platform, organizations with complex tech stacks needing broad integration support, teams that want to start free and scale, and enterprise buyers who prefer custom pricing and dedicated support.
- Who is Enrich Layer best suited for?
- Enrich Layer is best suited for enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, and sales teams researching target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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