Bitrix24 vs FindThatLead: CRM Platform vs Data Enrichment Tool Comparison
Compare Bitrix24 (CRM platform) and FindThatLead (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking, while FindThatLead is a data enrichment tool for B2B lead data and contact enrichment. Both start free at $0/mo, so the decision comes down to features and workflow fit. Bitrix24 suits pipeline management, FindThatLead suits finding contact data.
Key takeaways
- Bitrix24 and FindThatLead both offer free tiers starting at $0/mo.
- Bitrix24 has 5 pricing tiers while FindThatLead has 3, giving Bitrix24 more granularity as usage scales.
- FindThatLead's paid plans include Starter at $49/mo with 2000 Email Credits and Ultimate at $99/mo with unlimited Email Credits subject to fair use policy.
- Bitrix24 lists 10 integrations including Gmail, Google Calendar, and Office 365, compared to FindThatLead's 4 integrations: Salesforce, Pipedrive, HubSpot, and Zapier.
- Bitrix24 and FindThatLead each list 8 total features on their respective feature pages, and FindThatLead was founded in 2014.
Reviewed and updated September 5, 2026
Bitrix24 vs FindThatLead: CRM Platform vs Data Enrichment Tool Comparison
Bitrix24 is a CRM platform; FindThatLead is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; FindThatLead is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and FindThatLead lists email finder and email verifier.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is FindThatLead. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Bitrix24 offers 5 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by FindThatLead: Salesforce, Pipedrive, HubSpot, Zapier.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Bitrix24 | FindThatLead |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 4 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and FindThatLead the B2B lead data and contact enrichment side. Bitrix24 offers a more accessible entry point, while FindThatLead starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and FindThatLead for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Bitrix24 and FindThatLead?
- Bitrix24 is a CRM platform built for customer relationship management and sales pipeline tracking, while FindThatLead is a data enrichment tool built for B2B lead data and contact enrichment. Bitrix24 handles the sales and team management workflow, while FindThatLead handles finding and verifying contact information for prospecting.
- Which one is cheaper, Bitrix24 or FindThatLead?
- Both platforms start at the same $0/mo price point with a free tier. Beyond that, Bitrix24's paid plans are Contact Sales for pricing, while FindThatLead has published paid tiers of $49/mo for Starter and $99/mo for Ultimate.
- Can I use Bitrix24 and FindThatLead together?
- Yes, many teams run one of each since they serve different parts of the workflow. Bitrix24 organizes contacts, tracks deals, and forecasts revenue, while FindThatLead finds accurate contact data for target accounts, and FindThatLead even integrates with CRM tools like Salesforce, Pipedrive, and HubSpot.
- Does Bitrix24 or FindThatLead have more integrations?
- Bitrix24 lists 10 integrations including Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, and Mailchimp. FindThatLead lists 4 integrations: Salesforce, Pipedrive, HubSpot, and Zapier, making Bitrix24 the broader integration ecosystem.
- Who should choose FindThatLead over Bitrix24?
- FindThatLead fits budget-conscious teams looking for an affordable data enrichment tool, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation. It is best suited when the priority is finding and verifying contact data rather than managing a full sales pipeline.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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