Bitrix24 vs Icypeas: CRM Platform vs Data Enrichment Tool Comparison
Compare Bitrix24 (CRM platform) and Icypeas (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking, with pricing starting free and scaling through 5 tiers to custom enterprise pricing. Icypeas is a data enrichment tool for finding and verifying B2B contact data, priced from $19/mo up to $499/mo across 4 tiers. Many teams run both together.
Key takeaways
- Bitrix24's entry plan is free, while Icypeas's entry plan starts at $19/mo for 1,000 credits.
- Bitrix24 offers 5 pricing tiers, while Icypeas offers 4 pricing tiers.
- Icypeas's Hypergrowth plan costs $499/mo and includes 100,000 credits.
- Bitrix24 lists 10 integrations including Gmail, Google Drive, and Office 365, while Icypeas lists 6 integrations including Zapier, Make, and Clay.
- Icypeas credits roll over and are charged only for found emails, according to the vendor's own pricing page.
Reviewed and updated September 4, 2026
Bitrix24 vs Icypeas: CRM Platform vs Data Enrichment Tool Comparison
Bitrix24 is a CRM platform; Icypeas is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; Icypeas is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and Icypeas lists email finder and email verifier.
Bitrix24 offers a lower entry point at $0/mo compared to Icypeas at $19/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is Icypeas. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Icypeas is Helps B2B teams find and verify professional email addresses, enrich leads and identify LinkedIn profiles, through a web app or an API. Credits are charged only for found emails.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Icypeas Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $19/mo | 1,000 credits |
| Premium | $39/mo | 4,000 credits |
| Advanced | $89/mo | 10,000 credits |
| Hypergrowth | $499/mo | 100,000 credits |
Source: Icypeas Pricing
Pricing Analysis
Bitrix24 is more affordable at the entry level ($0/mo vs $19/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Bitrix24 offers 5 pricing tiers compared to Icypeas's 4, giving you more granularity as you scale.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- and 2 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Icypeas Key Features
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Icypeas
- Email Finder
- Email Verifier
- Domain Scan
- Profile Scraper
- Company Scraper
- Reverse Email Lookup
- Catch-All verification
- Credits roll over
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Icypeas Integrations
Icypeas connects with: Google Sheets, n8n, Make, Zapier, Clay, MCP.
Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by Icypeas: Google Sheets, n8n, Make, Zapier, Clay, MCP.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Icypeas
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Bitrix24 | Icypeas |
|---|---|---|
| Starting Price | Free | $19/mo |
| Top Tier Price | Contact Sales | $499/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 6 |
| Founded | N/A | 2022 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and Icypeas the B2B lead data and contact enrichment side. Bitrix24 offers a more accessible entry point, while Icypeas starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and Icypeas for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Bitrix24 and Icypeas?
- Bitrix24 is a CRM platform built for customer relationship management and sales pipeline tracking, combining CRM, tasks, chat, and telephony. Icypeas is a data enrichment tool built for finding and verifying B2B contact data, offering email finder, email verifier, and profile scraping through a web app or API. They solve different parts of a sales workflow.
- How much does Bitrix24 cost?
- Bitrix24 has a free plan that includes 5 GB storage and is free for 1 to 2 users. Paid tiers, Basic, Standard, Professional, and Enterprise, require contacting sales for pricing, with Basic including 5 users and 24 GB storage, and Professional including 100 users and 1 TB storage.
- How much does Icypeas cost?
- Icypeas pricing starts at $19/mo for the Basic plan with 1,000 credits. The Premium plan is $39/mo with 4,000 credits, the Advanced plan is $89/mo with 10,000 credits, and the Hypergrowth plan is $499/mo with 100,000 credits.
- Can I use Bitrix24 and Icypeas together?
- Yes, the article notes that many teams run one of each since Bitrix24 handles customer relationship management and pipeline tracking while Icypeas handles B2B lead data and contact enrichment. The two tools address different parts of the same sales workflow rather than competing directly.
- Which integrations does Icypeas support?
- Icypeas connects with Google Sheets, n8n, Make, Zapier, Clay, and MCP. This is a smaller integration list than Bitrix24, which connects with 10 tools including Gmail, Google Calendar, Office 365, and Dropbox.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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