Bitrix24 vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Bitrix24 (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for managing pipelines, deals, and contacts, while LeadIQ is a data enrichment tool for finding and verifying B2B contact information. Both offer free plans and start at $0/mo. Teams needing pipeline management should choose Bitrix24; teams needing verified contact data should choose LeadIQ. Many teams use both together.
Key takeaways
- Bitrix24 offers 5 pricing tiers (Free, Basic, Standard, Professional, Enterprise) while LeadIQ offers 3 (Free, Pro, Enterprise).
- LeadIQ's Pro plan costs $200 per month and starts from 1,500 credits per month on a credit slider.
- Bitrix24 lists 8 key features including basic CRM, sales pipelines, and telephony integration, while LeadIQ lists 10 including Scribe AI email personalization and champion tracking.
- Bitrix24 integrates with 10 tools including Google Calendar, Office 365, and Dropbox, while LeadIQ integrates with 8 tools including Salesforce, HubSpot, and Gong.
- Gmail is the only integration shared between Bitrix24 and LeadIQ, and both platforms offer a free tier.
Reviewed and updated September 4, 2026
Bitrix24 vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Bitrix24, a CRM platform for customer relationship management and sales pipeline tracking, against LeadIQ, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; LeadIQ is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and LeadIQ lists scribe ai email personalization and champion tracking for job changes.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is LeadIQ. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
LeadIQ is B2B prospecting platform with AI-powered email personalization (Scribe), champion tracking, and one-click CRM capture.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
LeadIQ Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1 User/50 Credits |
| Pro | $200/mo | From 1,500 credits/month (credit slider) |
| Enterprise | Contact Sales | Custom |
Source: LeadIQ Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Bitrix24 offers 5 pricing tiers compared to LeadIQ's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- and 4 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
LeadIQ Key Features
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by LeadIQ
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
LeadIQ Integrations
LeadIQ connects with: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, Zapier.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Bitrix24: Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by LeadIQ: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Zapier.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for LeadIQ
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Bitrix24 | LeadIQ |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 8 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadIQ the B2B lead data and contact enrichment side. Bitrix24 offers a more accessible entry point, while LeadIQ starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and LeadIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Bitrix24 and LeadIQ?
- Bitrix24 is an all-in-one CRM platform for managing customer relationships and sales pipelines, while LeadIQ is a data enrichment tool focused on finding and verifying B2B contact information. Bitrix24 covers deal tracking, tasks, and chat, while LeadIQ focuses on prospecting features like Scribe AI email personalization and champion tracking.
- How much does LeadIQ cost compared to Bitrix24?
- Both platforms offer a free plan starting at $0 per month. LeadIQ's Pro plan costs $200 per month starting from 1,500 credits monthly, while Bitrix24's paid tiers (Basic, Standard, Professional, Enterprise) require contacting sales for pricing.
- Can Bitrix24 and LeadIQ be used together?
- Yes, the article notes that many teams run one of each since they serve different parts of the workflow. Bitrix24 handles CRM and pipeline management while LeadIQ handles contact data enrichment, and LeadIQ integrates with CRMs like Salesforce and HubSpot for data sync.
- What integrations does each tool offer?
- Bitrix24 connects with 10 tools including Gmail, Google Calendar, Google Drive, Office 365, and Dropbox. LeadIQ connects with 8 tools including Salesforce, HubSpot, Outreach, SalesLoft, Gong, and LinkedIn Sales Navigator. Gmail is the only integration both tools share.
- Which tool is better for a budget-conscious team?
- Both tools are listed as good fits for budget-conscious teams in their respective categories, Bitrix24 as an affordable CRM platform and LeadIQ as an affordable data enrichment tool. Both also offer free tiers that let teams test the product before paying anything.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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