Bitrix24 vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Compare Bitrix24 (CRM platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking, priced from free, while LeadMagic is a data enrichment tool for B2B lead data and contact enrichment, priced from $49.99/mo. They solve different parts of the workflow, so many teams use both rather than choosing one over the other.
Key takeaways
- Bitrix24's entry plan is free and includes 5 GB storage for 1-2 users, while LeadMagic's Basic plan costs $49.99/mo for 2,000 monthly credits with no rollover.
- LeadMagic offers 6 pricing tiers, from Basic at $49.99/mo to Ultimate at $849/mo, compared to Bitrix24's 5 tiers.
- Bitrix24 lists features such as basic CRM, sales pipelines, sales automation, tasks with Kanban and Gantt views, chat and video calls, and telephony integration.
- LeadMagic lists features such as email finder, mobile finder, email validation, job change detector, waterfall enrichment, and MCP and lm-tui access.
- Bitrix24 integrates with Gmail, Google Calendar, Google Drive, Office 365, and Mailchimp, while LeadMagic integrates with Smartlead, Instantly, Salesforce, Zapier, and Clay.
Reviewed and updated September 4, 2026
Bitrix24 vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Bitrix24 is a CRM platform; LeadMagic is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and LeadMagic lists email finder and mobile finder.
Bitrix24 offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
Bitrix24 is more affordable at the entry level ($0/mo vs $49.99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to Bitrix24's 5, giving you more granularity as you scale.
Bitrix24 includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Bitrix24 | LeadMagic |
|---|---|---|
| Starting Price | Free | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. Bitrix24 offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Bitrix24 and LeadMagic?
- Bitrix24 is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadMagic is a data enrichment tool built for finding B2B lead data and contact information. They address different parts of a sales workflow rather than competing directly for the same use case.
- Which is cheaper, Bitrix24 or LeadMagic?
- Bitrix24 is cheaper at the entry level, offering a free plan, while LeadMagic's lowest tier, Basic, costs $49.99/mo for 2,000 monthly credits with no rollover. Bitrix24's paid plans require contacting sales for pricing, so a full cost comparison beyond entry level is not published.
- Can I use both Bitrix24 and LeadMagic together?
- Yes, many teams run one of each since Bitrix24 handles customer relationship management and sales pipeline tracking while LeadMagic handles B2B lead data and contact enrichment. LeadMagic also integrates with tools like Zapier and Make, which can connect its enrichment data into a CRM workflow.
- What features does LeadMagic offer that Bitrix24 does not list?
- LeadMagic lists features including Email Finder, Mobile Finder, Email Validation, Job Change Detector, Waterfall Enrichment, MCP and lm-tui Access, all 15+ endpoints under one key, and Multi-Seat Shared Pool. These are listed only by LeadMagic and not by Bitrix24 based on each vendor's published wording.
- What integrations does Bitrix24 support?
- Bitrix24 connects with Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, and Mailchimp. These are the integrations listed only by Bitrix24 and not by LeadMagic, based on each vendor's own published integration list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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