Bitrix24 vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
Compare Bitrix24 (CRM platform) and Lusha (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform built for customer relationship management and sales pipeline tracking, while Lusha is a data enrichment tool focused on B2B lead data and contact enrichment. Both start free, so the choice depends on whether you need pipeline management or contact data, with many teams using both together.
Key takeaways
- Bitrix24 and Lusha both offer free tiers starting at $0/mo, so cost alone does not separate them.
- Bitrix24 lists 8 features including basic CRM, sales pipelines, and telephony integration, while Lusha lists 9 including bulk contact reveal and intent signal alerts.
- Bitrix24 integrates with 10 tools such as Gmail, Google Drive, and Xero, while Lusha integrates with 12 tools including Salesforce, HubSpot, and Zapier.
- Lusha's Premium plan costs $399.90/mo and includes 40,800 credits per year, while Bitrix24's paid tiers require contacting sales for pricing.
- Bitrix24 bills paid plans as a flat rate per organization with a fixed number of users rather than per seat.
Reviewed and updated September 4, 2026
Bitrix24 vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
Bitrix24 (CRM platform) and Lusha (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; Lusha is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and Lusha lists browser extension for linkedin and csv enrichment.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is Lusha. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Bitrix24 offers 5 pricing tiers compared to Lusha's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Bitrix24: Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by Lusha: Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Bitrix24 | Lusha |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | $399.90/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 12 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and Lusha the B2B lead data and contact enrichment side. Bitrix24 offers a more accessible entry point, while Lusha starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and Lusha for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Bitrix24 and Lusha?
- Bitrix24 is a CRM platform for managing customer relationships and sales pipelines, while Lusha is a data enrichment tool for finding B2B lead data and contact information. They solve different problems, so many teams use both rather than choosing one over the other.
- Which one is cheaper, Bitrix24 or Lusha?
- Both platforms start at $0/mo with a free tier, so neither is cheaper at the entry level. Bitrix24's paid tiers require contacting sales for pricing, while Lusha's paid plans range from $49.90/mo to $399.90/mo based on credit volume.
- Can Bitrix24 and Lusha be used together?
- Yes, the article notes that many teams run one of each because they serve different functions in an outbound stack. Bitrix24 handles CRM and pipeline tracking, while Lusha handles contact data enrichment, and they can complement each other in a sales workflow.
- What integrations does each tool support?
- Bitrix24 lists 10 integrations including Gmail, Google Calendar, Google Drive, Office 365, and Xero. Lusha lists 12 integrations including Gmail, Salesforce, HubSpot, Outreach, Pipedrive, and Zapier. Gmail is the only integration listed by both tools.
- Who should choose Lusha over Bitrix24?
- Teams that need a wide feature set focused on data enrichment, such as bulk contact reveal and intent signal alerts, are better suited to Lusha. Organizations with complex tech stacks needing broad integration support, given Lusha's 12 listed integrations, are also a good fit.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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