Bitrix24 vs Muraena: CRM Platform vs Data Enrichment Tool Comparison

Bitrix24 vs Muraena: CRM Platform vs Data Enrichment Tool Comparison

Bitrix24 (CRM platform) and Muraena (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

The Quick Answer

Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; Muraena is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and Muraena lists b2b contact and company database and technographics data.

Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is Muraena. Many teams run one of each.

Understanding the Core Difference

Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.

Muraena is Muraena is a B2B lead database and AI search tool with 180M+ personas, 30M companies, 280M emails and 25M phone numbers, technographics and buyer intent insights. Plans are per user per month by email credits, with export to CSV, Pipedrive and lemlist.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Bitrix24 Pricing (as of September 2026)

Source: Bitrix24 Pricing

Muraena Pricing (as of September 2026)

Source: Muraena Pricing

Pricing Analysis

Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.

Bitrix24 offers 5 pricing tiers compared to Muraena's 3, giving you more granularity as you scale.

Both platforms offer free tiers, so you can test each one before spending anything.

Features Breakdown

Bitrix24 lists

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• and 2 more listed below

Muraena lists

• B2B contact and company database
• Technographics data
• Buyers intent insights
• Unlimited AI search
• Advanced search filters
• Export to CSV, Pipedrive and lemlist
• and 1 more listed below

Bitrix24 Key Features

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• Telephony integration
• Analytics & reporting tools

Muraena Key Features

• B2B contact and company database
• Technographics data
• Buyers intent insights
• Unlimited AI search
• Advanced search filters
• Export to CSV, Pipedrive and lemlist
• API access

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Bitrix24

• Basic CRM (deals, contacts)
• Sales pipelines
• Sales automation
• Tasks (Kanban, Gantt)
• Chat & video calls
• Email marketing
• Telephony integration
• Analytics & reporting tools

Listed only by Muraena

• B2B contact and company database
• Technographics data
• Buyers intent insights
• Unlimited AI search
• Advanced search filters
• Export to CSV, Pipedrive and lemlist
• API access

Integration Ecosystem

Bitrix24 Integrations

Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

Muraena Integrations

Muraena connects with: Pipedrive, HubSpot, lemlist.

Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

Integrations listed only by Muraena: Pipedrive, HubSpot, lemlist.

Use Case Recommendations

Best Fit for Bitrix24

• Budget-conscious teams looking for an affordable CRM platform
• Teams that need a wide feature set (8 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for Muraena

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and Muraena the B2B lead data and contact enrichment side. Bitrix24 offers a more accessible entry point, while Muraena starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Bitrix24 and Muraena for current information.