Bitrix24 vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Compare Bitrix24 (CRM platform) and People Data Labs (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for managing deals, contacts, and sales pipelines, while People Data Labs is a data enrichment tool for sourcing B2B person and company data. Both start free, so the choice depends on workflow fit: pick Bitrix24 for pipeline and team management, People Data Labs for contact enrichment, or run both together.
Key takeaways
- Bitrix24 offers 5 pricing tiers (Free, Basic, Standard, Professional, Enterprise), while People Data Labs offers 3 (Testing, Self-Serve, Bulk Data).
- People Data Labs Self-Serve plan costs $98/mo and starts with as few as 350 credits/mo.
- Bitrix24 lists 10 integrations including Gmail, Google Calendar, Google Drive, and Xero, compared to 7 for People Data Labs including Zapier, Snowflake, and Salesforce.
- Both platforms list 8 total features each and start at $0/mo on their free tiers.
- Bitrix24's paid plans are billed as a flat rate per organization with a fixed number of included users, not per seat.
Reviewed and updated September 5, 2026
Bitrix24 vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Bitrix24 (CRM platform) and People Data Labs (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and People Data Labs lists person data and company data.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is People Data Labs. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Bitrix24 offers 5 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by People Data Labs: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Bitrix24 | People Data Labs |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 7 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and People Data Labs the B2B lead data and contact enrichment side. Bitrix24 offers a more accessible entry point, while People Data Labs starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Bitrix24 and People Data Labs?
- Bitrix24 is an all-in-one CRM platform combining sales pipelines, tasks, chat, and telephony, while People Data Labs is a data enrichment tool that collects and delivers B2B person and company data through APIs and data feeds. They solve different problems in the outbound stack rather than competing directly.
- Which one is cheaper, Bitrix24 or People Data Labs?
- Both platforms start at the same $0/mo price point with free tiers available for testing. Beyond that, Bitrix24's paid plans require contacting sales, while People Data Labs offers a Self-Serve plan at $98/mo before its Bulk Data tier moves to custom sales pricing.
- Can I use Bitrix24 and People Data Labs together?
- Yes, many teams run both tools together since they serve different functions. Bitrix24 handles CRM tasks like organizing contacts and tracking deals, while People Data Labs supplies accurate contact and company data for target accounts that can feed into a CRM workflow.
- Does Bitrix24 have more integrations than People Data Labs?
- Yes, Bitrix24 lists 10 integrations, including Gmail, Google Calendar, Google Drive, Office 365, and Dropbox, compared to People Data Labs's 7 integrations, which include Zapier, Snowflake, Databricks, and Salesforce.
- Who should choose People Data Labs over Bitrix24?
- Teams focused on finding accurate contact data for target accounts should choose People Data Labs, since it specializes in person and company data enrichment through APIs and licensed data feeds. Bitrix24 is better suited for teams needing pipeline tracking and revenue forecasting instead.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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