Tool Comparisons

    Bitrix24 vs UserGems: CRM Platform vs Data Enrichment Tool Comparison

    Compare Bitrix24 (CRM platform) and UserGems (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Editorial illustration for Bitrix24 vs UserGems
    August 28, 2026Updated September 5, 20265 min read
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    The short answer

    Bitrix24 is a CRM platform for managing contacts, deals, and sales pipelines, starting free at $0/mo. UserGems is a data enrichment tool for B2B lead data and contact scoring, starting at $3333/mo. They serve different jobs rather than competing directly, so many teams run both together in the same outbound stack.

    Key takeaways

    • Bitrix24's entry plan is free at $0/mo, while UserGems' entry Core plan costs $3333/mo.
    • Bitrix24 offers 5 pricing tiers (Free, Basic, Standard, Professional, Enterprise), compared to UserGems' 3 tiers (Core, Advanced, Elite).
    • UserGems' Core plan includes 4,000,000 credits, Advanced includes 10,000,000 credits, and Elite includes 25,000,000 credits.
    • Bitrix24 lists 8 key features including Basic CRM, Sales pipelines, and Telephony integration, while UserGems lists 8 features including Build List, Writing Agent, and CRM Hygiene.
    • Bitrix24 integrates with tools like Gmail, Google Drive, and Mailchimp, while UserGems integrates with Salesforce, Hubspot, Outreach, and Salesloft.

    Reviewed and updated September 5, 2026

    Bitrix24 vs UserGems: CRM Platform vs Data Enrichment Tool Comparison

    Bitrix24 (CRM platform) and UserGems (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

    The Quick Answer

    Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; UserGems is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and UserGems lists build list (create & enrich) and account & contact scoring.

    Bitrix24 offers a lower entry point at $0/mo compared to UserGems at $3333/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is UserGems. Many teams run one of each.

    Understanding the Core Difference

    Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.

    UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing ladder: Pricing Comparison (UserGems, Core, Advanced, Elite)

    FreeBitrix24 entry plan

    Free

    $3333/moUserGems entry plan

    Core

    Entry pricing for Bitrix24 and UserGems, as published on each vendor's own pricing page.

    Bitrix24 Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree5 GB storage; free for 1-2 users
    BasicContact Salesincludes 5 users; 24 GB storage
    StandardContact Salesincludes 50 users; 100 GB storage
    ProfessionalContact Salesincludes 100 users; 1 TB storage
    EnterpriseContact SalesUser-count ladder above the Professional plan

    Source: Bitrix24 Pricing

    UserGems Pricing (as of September 2026)

    PlanPriceContacts
    Core$3333/mo4,000,000 credits
    Advanced$6250/mo10,000,000 credits
    Elite$12500/mo25,000,000 credits

    Source: UserGems Pricing

    Pricing Analysis

    Bitrix24 is more affordable at the entry level ($0/mo vs $3333/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.

    Bitrix24 offers 5 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.

    Bitrix24 includes a free tier, letting you test the platform before committing financially.

    Features Breakdown

    Bitrix24 lists
    • Basic CRM (deals, contacts)
    • Sales pipelines
    • Sales automation
    • Tasks (Kanban, Gantt)
    • Chat & video calls
    • Email marketing
    • and 2 more listed below
    UserGems lists
    • Build List (create & enrich)
    • Account & Contact Scoring
    • Automated Campaigns
    • Writing Agent
    • Research Agent
    • AI Co-pilot Chrome Extension
    • and 2 more listed below
    What Bitrix24 and UserGems each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Bitrix24 Key Features

    • Basic CRM (deals, contacts)
    • Sales pipelines
    • Sales automation
    • Tasks (Kanban, Gantt)
    • Chat & video calls
    • Email marketing
    • Telephony integration
    • Analytics & reporting tools

    UserGems Key Features

    • Build List (create & enrich)
    • Account & Contact Scoring
    • Automated Campaigns
    • Writing Agent
    • Research Agent
    • AI Co-pilot Chrome Extension
    • Contact-level Intent & Web Deanonymization
    • CRM Hygiene

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Bitrix24

    • Basic CRM (deals, contacts)
    • Sales pipelines
    • Sales automation
    • Tasks (Kanban, Gantt)
    • Chat & video calls
    • Email marketing
    • Telephony integration
    • Analytics & reporting tools

    Listed only by UserGems

    • Build List (create & enrich)
    • Account & Contact Scoring
    • Automated Campaigns
    • Writing Agent
    • Research Agent
    • AI Co-pilot Chrome Extension
    • Contact-level Intent & Web Deanonymization
    • CRM Hygiene

    Integration Ecosystem

    Integration grid: Integration Ecosystem (UserGems, Salesforce, Hubspot, Outreach)

    Bitrix24 Integrations

    Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

    UserGems Integrations

    UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

    Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.

    Integrations listed only by UserGems: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

    Use Case Recommendations

    Best Fit for Bitrix24

    • Budget-conscious teams looking for an affordable CRM platform
    • Organizations with complex tech stacks needing broad integration support (10 integrations)
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for UserGems

    • Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation
    • Sales teams researching target accounts

    Feature Comparison Summary

    FeatureBitrix24UserGems
    Starting PriceFree$3333/mo
    Top Tier PriceContact Sales$12500/mo
    Total Features Listed88
    Integrations108

    Getting Started Checklist

    Step sequence: Getting Started Checklist (Define customer relationship, Estimate expected contacts, List integrations, Sign up)

    1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and UserGems the B2B lead data and contact enrichment side. Bitrix24 offers a more accessible entry point, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Bitrix24 and UserGems for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What is the main difference between Bitrix24 and UserGems?
    Bitrix24 is a CRM platform built for customer relationship management and sales pipeline tracking, while UserGems is a data enrichment tool focused on B2B lead data and contact enrichment. Bitrix24 lists features like basic CRM and sales pipelines, while UserGems lists build list and account scoring capabilities.
    How much does Bitrix24 cost compared to UserGems?
    Bitrix24 has a free entry plan at $0/mo, while UserGems' entry-level Core plan costs $3333/mo with 4,000,000 credits. UserGems' Advanced plan is $6250/mo with 10,000,000 credits, and its Elite plan is $12500/mo with 25,000,000 credits.
    Can I use Bitrix24 and UserGems together?
    Yes, the article notes that many teams run one of each tool since they are not substitutes on every job. Bitrix24 handles organizing contacts, tracking deals, and forecasting revenue, while UserGems handles finding accurate contact data for target accounts.
    Which tool has better integration options, Bitrix24 or UserGems?
    Bitrix24 lists integrations with Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, and Mailchimp. UserGems lists integrations with Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, and Google, giving Bitrix24 more listed integrations overall.
    Who is the best fit for using UserGems?
    UserGems is best suited for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets, as well as revenue operations teams building targeted prospect lists. Its features like Account and Contact Scoring and Contact-level Intent and Web Deanonymization support these use cases.
    Bitrix24UserGemsCRM PlatformData Enrichment ToolComparisoncrmdata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

    Connect on LinkedIn →
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