Bitrix24 vs ZoomInfo: CRM Platform vs Data Enrichment Tool Comparison
Compare Bitrix24 (CRM platform) and ZoomInfo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Bitrix24 is a CRM platform for managing contacts, deals, and sales pipelines, while ZoomInfo is a data enrichment tool with 260M+ professional profiles and 100M+ company profiles for finding B2B contact data. Both start free, so the choice depends on whether a team needs pipeline management or contact discovery. Many teams use both together.
Key takeaways
- Bitrix24 offers 5 pricing tiers, from a free plan up to Enterprise, all billed as a flat rate per organization rather than per seat.
- ZoomInfo's paid tiers include Professional at $1250/mo, Advanced at $2083/mo, and Elite at $3333/mo, with credit limits ranging from 5,000 to 10,000 per year.
- ZoomInfo lists 260M+ published professional profiles, 100M+ company profiles, 150M+ direct emails, 135M+ verified phone numbers, and 65M+ direct dials.
- Bitrix24 lists 10 integrations including Gmail, Google Drive, Office 365, and Mailchimp, while ZoomInfo lists 6 integrations including Salesforce, HubSpot, and Outreach.
- Both Bitrix24 and ZoomInfo offer free tiers, allowing teams to test either platform before paying anything.
Reviewed and updated September 5, 2026
Bitrix24 vs ZoomInfo: CRM Platform vs Data Enrichment Tool Comparison
Bitrix24 (CRM platform) and ZoomInfo (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Bitrix24 is a CRM platform for customer relationship management and sales pipeline tracking; ZoomInfo is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Bitrix24 lists basic crm (deals, contacts) and sales pipelines, and ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Bitrix24 is the one built for it; for finding accurate contact data for target accounts, that is ZoomInfo. Many teams run one of each.
Understanding the Core Difference
Bitrix24 is Bitrix24 is an all-in-one platform to manage a team and run sales, combining CRM, tasks and projects, chat and video calls, a website builder and telephony. Paid plans are billed as a flat rate per organization that includes a fixed number of users rather than per seat.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Bitrix24 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 GB storage; free for 1-2 users |
| Basic | Contact Sales | includes 5 users; 24 GB storage |
| Standard | Contact Sales | includes 50 users; 100 GB storage |
| Professional | Contact Sales | includes 100 users; 1 TB storage |
| Enterprise | Contact Sales | User-count ladder above the Professional plan |
Source: Bitrix24 Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Bitrix24 offers 5 pricing tiers compared to ZoomInfo's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- and 2 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
Bitrix24 Key Features
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Bitrix24
- Basic CRM (deals, contacts)
- Sales pipelines
- Sales automation
- Tasks (Kanban, Gantt)
- Chat & video calls
- Email marketing
- Telephony integration
- Analytics & reporting tools
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
Bitrix24 Integrations
Bitrix24 connects with: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Integrations listed only by Bitrix24: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, Mailchimp.
Integrations listed only by ZoomInfo: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for Bitrix24
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Bitrix24 | ZoomInfo |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | $3333/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Bitrix24 serves the customer relationship management and sales pipeline tracking side of an outbound stack and ZoomInfo the B2B lead data and contact enrichment side. Bitrix24 offers a more accessible entry point, while ZoomInfo starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Bitrix24 and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Bitrix24 and ZoomInfo?
- Bitrix24 is a CRM platform built for managing contacts, deals, and sales pipelines, while ZoomInfo is a data enrichment tool built for finding and verifying B2B contact data. They serve different jobs in an outbound stack, and many teams use one of each rather than choosing between them.
- How much does Bitrix24 cost compared to ZoomInfo?
- Both platforms start at $0/mo on their free tiers. Bitrix24's paid plans, Basic, Standard, Professional, and Enterprise, require contacting sales for pricing, while ZoomInfo's paid tiers are listed at $1250/mo for Professional, $2083/mo for Advanced, and $3333/mo for Elite.
- Which integrations does Bitrix24 support?
- Bitrix24 lists 10 integrations: Gmail, Google Calendar, Google Drive, Office 365, MS Outlook, MS Exchange, MS OneDrive, Dropbox, Xero, and Mailchimp. This is broader than the 6 integrations ZoomInfo lists on its own page.
- Which integrations does ZoomInfo support?
- ZoomInfo lists 6 integrations: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft. These are focused on CRM and sales engagement tools rather than the productivity and file-storage integrations Bitrix24 lists.
- Should a company use both Bitrix24 and ZoomInfo?
- Yes, many teams run both since they solve different problems: Bitrix24 organizes contacts, tracks deals, and forecasts revenue, while ZoomInfo finds accurate contact data for target accounts. Teams with complex tech stacks or that need both pipeline management and lead enrichment often pair the two.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.