Breakcold vs Clay: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Clay (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold is a CRM platform for customer relationship management and sales pipeline tracking, priced from $59 per month. Clay is a data enrichment tool for B2B lead data and contact enrichment, priced from $185 per month. Teams focused on deal tracking and forecasting should pick Breakcold, while teams needing accurate contact data should pick Clay. Many teams use both.
Key takeaways
- Breakcold's entry plan costs $59 per month and includes 1 seat, 2 connected accounts, and 3,000 AI CRM actions, plus unlimited contacts, pipelines, custom objects and fields.
- Clay's Launch plan costs $185 per month and starts at 15,000 actions per month.
- Clay's Growth plan costs $495 per month and starts at 40,000 actions per month.
- Clay offers 3 pricing tiers (Launch, Growth, Enterprise) while Breakcold offers a single plan called The Only Plan.
- Breakcold and Clay list only one shared integration, Lemlist, out of all the integrations each vendor publishes.
Reviewed and updated September 4, 2026
Breakcold vs Clay: CRM Platform vs Data Enrichment Tool Comparison
Breakcold is a CRM platform; Clay is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Breakcold is a CRM platform for customer relationship management and sales pipeline tracking; Clay is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Breakcold lists unlimited person & company enrichment and meeting recorder, and Clay lists 150+ data provider integrations and ai-powered enrichment (claygent).
Breakcold offers a lower entry point at $59/mo compared to Clay at $185/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Breakcold is the one built for it; for finding accurate contact data for target accounts, that is Clay. Many teams run one of each.
Understanding the Core Difference
Breakcold is Breakcold is an AI-native CRM for sales teams and AI agents that sell via email, calling, LinkedIn, Telegram and WhatsApp. It is sold as a single plan that includes one seat and two connected accounts, with extra seats and accounts priced as add-ons.
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
The Only Plan
Launch
Breakcold Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| The Only Plan | $59/mo | Includes 1 seat, 2 connected accounts, and 3,000 AI CRM actions; unlimited contacts, pipelines, custom objects and fields |
Source: Breakcold Pricing
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Pricing Analysis
Breakcold is more affordable at the entry level ($59/mo vs $185/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Clay offers 3 pricing tiers compared to Breakcold's 1, giving you more granularity as you scale.
Features Breakdown
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- and 2 more listed below
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
Breakcold Key Features
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- Unlimited contacts, pipelines, custom objects & fields
- Claude, ChatGPT & MCP integrations
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Breakcold
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- Unlimited contacts, pipelines, custom objects & fields
- Claude, ChatGPT & MCP integrations
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Integration Ecosystem
Breakcold Integrations
Breakcold connects with: Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, Make.
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Shared Integrations
Both tools integrate with: Lemlist.
Integrations listed only by Breakcold: Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Make.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Use Case Recommendations
Best Fit for Breakcold
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Breakcold | Clay |
|---|---|---|
| Starting Price | $59/mo | $185/mo |
| Top Tier Price | $59/mo | Contact Sales |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 14 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Breakcold serves the customer relationship management and sales pipeline tracking side of an outbound stack and Clay the B2B lead data and contact enrichment side. Breakcold offers a more accessible entry point at $59/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Breakcold and Clay for current information.
Frequently asked questions.
Frequently asked questions- Is Breakcold cheaper than Clay?
- Yes, based on published entry pricing. Breakcold's single plan starts at $59 per month, while Clay's entry-level Launch plan starts at $185 per month. This makes Breakcold the more affordable option at the entry level for teams with tighter budgets.
- What integrations do Breakcold and Clay have in common?
- The only shared integration listed by both vendors is Lemlist. Breakcold separately lists integrations including Gmail, LinkedIn Sales Navigator, Stripe, Apollo, and Clay, while Clay separately lists Salesforce, HubSpot, Pipedrive, ZoomInfo, and others.
- Can I use Breakcold and Clay together?
- Yes, the article notes that many teams run one of each. Breakcold handles customer relationship management and sales pipeline tracking, while Clay handles B2B lead data and contact enrichment, so the two tools address different parts of the sales workflow.
- Which tool is better suited for enterprise teams?
- Clay is recommended as the best fit for mid-market to enterprise teams with established B2B lead data and contact enrichment budgets. It offers a wider feature set, with 9 capabilities listed compared to Breakcold's list, and includes an Enterprise pricing tier with custom pricing.
- How many pricing plans does each tool offer?
- Clay offers 3 pricing tiers: Launch at $185 per month, Growth at $495 per month, and a custom-priced Enterprise tier. Breakcold offers only 1 plan, called The Only Plan, priced at $59 per month.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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