Tool Comparisons

    Breakcold vs FindThatLead: CRM Platform vs Data Enrichment Tool Comparison

    Compare Breakcold (CRM platform) and FindThatLead (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Editorial illustration for Breakcold vs FindThatLead
    September 3, 2026Updated September 4, 20265 min read
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    The short answer

    Breakcold is a CRM platform priced at $59/mo on a single plan with unlimited contacts and 3,000 AI CRM actions, built for pipeline tracking and forecasting. FindThatLead is a data enrichment tool starting free, with paid tiers at $49/mo and $99/mo, built for finding and verifying B2B contact data. Many teams use both together.

    Key takeaways

    • Breakcold offers a single $59/mo plan called The Only Plan, including 1 seat, 2 connected accounts, 3,000 AI CRM actions, and unlimited contacts, pipelines, custom objects and fields.
    • FindThatLead offers three tiers: a Free Trial with 50 email credits, a Starter plan at $49/mo with 2000 email credits, and an Ultimate plan at $99/mo with unlimited email credits subject to fair use policy.
    • Breakcold integrates with 10 named tools including Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, and Make.
    • FindThatLead integrates with Salesforce, Pipedrive, HubSpot, and Zapier.
    • Breakcold lists unlimited person and company enrichment and a meeting recorder as key features, while FindThatLead lists Email Finder and Email Verifier as key features.

    Reviewed and updated September 4, 2026

    Breakcold vs FindThatLead: CRM Platform vs Data Enrichment Tool Comparison

    Sales teams building an outbound stack often weigh Breakcold, a CRM platform for customer relationship management and sales pipeline tracking, against FindThatLead, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

    The Quick Answer

    Breakcold is a CRM platform for customer relationship management and sales pipeline tracking; FindThatLead is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Breakcold lists unlimited person & company enrichment and meeting recorder, and FindThatLead lists email finder and email verifier.

    FindThatLead offers a lower entry point at $0/mo compared to Breakcold at $59/mo.

    If your priority is organizing contacts, tracking deals, and forecasting revenue, Breakcold is the one built for it; for finding accurate contact data for target accounts, that is FindThatLead. Many teams run one of each.

    Understanding the Core Difference

    Breakcold is Breakcold is an AI-native CRM for sales teams and AI agents that sell via email, calling, LinkedIn, Telegram and WhatsApp. It is sold as a single plan that includes one seat and two connected accounts, with extra seats and accounts priced as add-ons.

    FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing panels: Pricing Comparison (Breakcold, FindThatLead, Only Plan, Free Trial)

    $59/moBreakcold entry plan

    The Only Plan

    FreeFindThatLead entry plan

    Free Trial

    Entry pricing for Breakcold and FindThatLead, as published on each vendor's own pricing page.

    Breakcold Pricing (as of September 2026)

    PlanPriceContacts
    The Only Plan$59/moIncludes 1 seat, 2 connected accounts, and 3,000 AI CRM actions; unlimited contacts, pipelines, custom objects and fields

    Source: Breakcold Pricing

    FindThatLead Pricing (as of September 2026)

    PlanPriceContacts
    Free TrialFree50 Email Credits
    Starter$49/mo2000 Email Credits
    Ultimate$99/moUnlimited Email Credits, subject to fair use policy

    Source: FindThatLead Pricing

    Pricing Analysis

    FindThatLead offers the lower entry point ($0/mo vs $59/mo). Teams watching their budget will appreciate the savings, especially when starting out.

    FindThatLead offers 3 pricing tiers compared to Breakcold's 1, giving you more granularity as you scale.

    FindThatLead includes a free tier, which is helpful for evaluating the platform without upfront cost.

    Features Breakdown

    Breakcold lists
    • Unlimited person & company enrichment
    • Meeting recorder
    • Email & phone waterfall enrichment
    • Multichannel CRM inbox
    • Auto-sync conversations
    • Roles & permissions for teams
    • and 2 more listed below
    FindThatLead lists
    • Email Finder
    • Email Verifier
    • Prospector - Automatic Prospecting Tool
    • Email Sender
    • Bulk Processing
    • Local Business - Lead Generation Tool
    • and 2 more listed below
    What Breakcold and FindThatLead each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Breakcold Key Features

    • Unlimited person & company enrichment
    • Meeting recorder
    • Email & phone waterfall enrichment
    • Multichannel CRM inbox
    • Auto-sync conversations
    • Roles & permissions for teams
    • Unlimited contacts, pipelines, custom objects & fields
    • Claude, ChatGPT & MCP integrations

    FindThatLead Key Features

    • Email Finder
    • Email Verifier
    • Prospector - Automatic Prospecting Tool
    • Email Sender
    • Bulk Processing
    • Local Business - Lead Generation Tool
    • Internal CRM
    • CRM Integrations

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Breakcold

    • Unlimited person & company enrichment
    • Meeting recorder
    • Email & phone waterfall enrichment
    • Multichannel CRM inbox
    • Auto-sync conversations
    • Roles & permissions for teams
    • Unlimited contacts, pipelines, custom objects & fields
    • Claude, ChatGPT & MCP integrations

    Listed only by FindThatLead

    • Email Finder
    • Email Verifier
    • Prospector - Automatic Prospecting Tool
    • Email Sender
    • Bulk Processing
    • Local Business - Lead Generation Tool
    • Internal CRM
    • CRM Integrations

    Integration Ecosystem

    Integration schematic: Integration Ecosystem (Breakcold, FindThatLead, Gmail, Salesforce)

    Breakcold Integrations

    Breakcold connects with: Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, Make.

    FindThatLead Integrations

    FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.

    Integrations listed only by Breakcold: Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, Make.

    Integrations listed only by FindThatLead: Salesforce, Pipedrive, HubSpot, Zapier.

    Use Case Recommendations

    Best Fit for Breakcold

    • Organizations with complex tech stacks needing broad integration support (10 integrations)
    • Sales teams tracking deals from first touch to close
    • Managers who need pipeline visibility and forecasting
    • Growing teams that need scalable contact management

    Best Fit for FindThatLead

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation

    Feature Comparison Summary

    FeatureBreakcoldFindThatLead
    Starting Price$59/moFree
    Top Tier Price$59/mo$99/mo
    Total Features Listed88
    Integrations104
    FoundedN/A2014

    Getting Started Checklist

    Step sequence: Getting Started Checklist (Define customer relationship, Estimate expected contacts, List integrations, Sign up)

    1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Breakcold serves the customer relationship management and sales pipeline tracking side of an outbound stack and FindThatLead the B2B lead data and contact enrichment side. FindThatLead offers a more accessible entry point, while Breakcold starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Breakcold and FindThatLead for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    Is Breakcold or FindThatLead cheaper?
    FindThatLead has the lower entry point at $0/mo through its Free Trial plan, compared to Breakcold's single plan priced at $59/mo. FindThatLead also offers three pricing tiers overall, including a Starter plan at $49/mo and an Ultimate plan at $99/mo, giving more granularity than Breakcold's one-plan structure.
    What's the actual difference between Breakcold and FindThatLead?
    Breakcold is a CRM platform built for customer relationship management and sales pipeline tracking, while FindThatLead is a data enrichment tool built for finding and verifying B2B lead data. Breakcold focuses on organizing contacts and forecasting deals, while FindThatLead focuses on locating accurate contact data for target accounts.
    Can I use Breakcold and FindThatLead together?
    Yes, the article notes that many teams run one of each since the two tools cover different parts of the outbound workflow. Breakcold handles pipeline tracking and relationship management, while FindThatLead handles contact discovery and enrichment, so they can complement rather than replace each other.
    What integrations does Breakcold support?
    Breakcold connects with 10 tools: Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, and Make. This is presented as a broader integration list than FindThatLead's, which supports Salesforce, Pipedrive, HubSpot, and Zapier.
    Who is FindThatLead best suited for?
    FindThatLead is best suited for budget-conscious teams looking for an affordable data enrichment tool, teams that want to start free and scale up, revenue operations teams building targeted prospect lists, and marketing teams doing enrichment work.
    BreakcoldFindThatLeadCRM PlatformData Enrichment ToolComparisoncrmdata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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