Breakcold vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Lusha (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold is an AI-native CRM for tracking deals, pipelines, and multichannel outreach, priced at $59/mo on a single plan. Lusha is a B2B data enrichment tool for finding contact data, offering a free tier plus paid plans from $49.90/mo to $399.90/mo. Teams needing both CRM and enrichment often run both tools together.
Key takeaways
- Breakcold offers one plan priced at $59/mo, which includes 1 seat, 2 connected accounts, and 3,000 AI CRM actions with unlimited contacts, pipelines, custom objects and fields.
- Lusha offers four pricing tiers, a free plan with 40 credits per month, Starter at $49.90/mo with 4,800 credits per year, Pro at $69.90/mo with 7,200 credits per year, and Premium at $399.90/mo with 40,800 credits per year.
- Breakcold lists unlimited person and company enrichment and a meeting recorder among its features, while Lusha lists a browser extension for LinkedIn and CSV enrichment.
- Breakcold and Lusha share only two integrations, Gmail and Make, while Breakcold also connects with LinkedIn Sales Navigator, Stripe, Apollo, and Clay, and Lusha also connects with Salesforce, HubSpot, Outreach, and Zapier.
- Lusha lists nine features and twelve integrations in total, giving it a wider published feature and integration set than Breakcold in this comparison.
Reviewed and updated September 5, 2026
Breakcold vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
Breakcold is a CRM platform; Lusha is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Breakcold is a CRM platform for customer relationship management and sales pipeline tracking; Lusha is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Breakcold lists unlimited person & company enrichment and meeting recorder, and Lusha lists browser extension for linkedin and csv enrichment.
Lusha offers a lower entry point at $0/mo compared to Breakcold at $59/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Breakcold is the one built for it; for finding accurate contact data for target accounts, that is Lusha. Many teams run one of each.
Understanding the Core Difference
Breakcold is Breakcold is an AI-native CRM for sales teams and AI agents that sell via email, calling, LinkedIn, Telegram and WhatsApp. It is sold as a single plan that includes one seat and two connected accounts, with extra seats and accounts priced as add-ons.
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
The Only Plan
Free
Breakcold Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| The Only Plan | $59/mo | Includes 1 seat, 2 connected accounts, and 3,000 AI CRM actions; unlimited contacts, pipelines, custom objects and fields |
Source: Breakcold Pricing
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Pricing Analysis
Lusha offers the lower entry point ($0/mo vs $59/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Lusha offers 4 pricing tiers compared to Breakcold's 1, giving you more granularity as you scale.
Lusha includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- and 2 more listed below
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
Breakcold Key Features
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- Unlimited contacts, pipelines, custom objects & fields
- Claude, ChatGPT & MCP integrations
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Breakcold
- Unlimited person & company enrichment
- Meeting recorder
- Email & phone waterfall enrichment
- Multichannel CRM inbox
- Auto-sync conversations
- Roles & permissions for teams
- Unlimited contacts, pipelines, custom objects & fields
- Claude, ChatGPT & MCP integrations
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Integration Ecosystem
Breakcold Integrations
Breakcold connects with: Gmail, LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist, Make.
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Shared Integrations
Both tools integrate with: Gmail, Make.
Integrations listed only by Breakcold: LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, Lemlist.
Integrations listed only by Lusha: Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, n8n.
Use Case Recommendations
Best Fit for Breakcold
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Breakcold | Lusha |
|---|---|---|
| Starting Price | $59/mo | Free |
| Top Tier Price | $59/mo | $399.90/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 12 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Breakcold serves the customer relationship management and sales pipeline tracking side of an outbound stack and Lusha the B2B lead data and contact enrichment side. Lusha offers a more accessible entry point, while Breakcold starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Breakcold and Lusha for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Breakcold and Lusha?
- Breakcold is a CRM platform built for customer relationship management and sales pipeline tracking, while Lusha is a data enrichment tool built for finding B2B lead data and contact information. They solve different parts of the sales workflow, so many teams use both together rather than choosing one over the other.
- Which is cheaper, Breakcold or Lusha?
- Lusha has the lower entry point with a free plan, compared to Breakcold's single plan priced at $59/mo. Lusha's paid tiers range from $49.90/mo to $399.90/mo depending on credit volume, while Breakcold offers just one plan covering unlimited contacts, pipelines, and 3,000 AI CRM actions.
- Do Breakcold and Lusha integrate with the same tools?
- They share only two integrations according to each vendor's published list: Gmail and Make. Beyond that, Breakcold connects with LinkedIn Sales Navigator, Stripe, Apollo, Clay, Findymail, Fireflies.ai, HeyReach, and Lemlist, while Lusha connects with Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, and n8n.
- Who should use Breakcold instead of Lusha?
- Breakcold best fits sales teams tracking deals from first touch to close, managers who need pipeline visibility and forecasting, and growing teams that need scalable contact management. It is built around multichannel CRM inbox features and unlimited contacts, pipelines, custom objects, and fields.
- Who should use Lusha instead of Breakcold?
- Lusha best fits budget-conscious teams looking for an affordable data enrichment tool, teams that want a wide feature set of nine listed capabilities, and organizations with complex tech stacks needing broad integration support across twelve integrations. It also suits teams that want to start free and scale up as needs grow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.