Capsule CRM vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
Compare Capsule CRM (CRM platform) and Lusha (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Capsule CRM is a CRM platform for contact management and sales pipeline tracking, while Lusha is a data enrichment tool for B2B lead data and contact enrichment. Both start free at $0/mo, so the choice depends on workflow needs: Capsule for organizing deals and forecasting, Lusha for finding accurate contact data. Many teams use both.
Key takeaways
- Capsule CRM's free plan supports 250 contacts with a maximum of 2 users.
- Lusha's free plan includes 40 credits per month, and its paid plans range from $49.90/mo to $399.90/mo.
- Capsule CRM offers 5 pricing tiers while Lusha offers 4 tiers.
- Capsule CRM and Lusha share only three integrations in common: Gmail, Zapier, and Make.
- Lusha lists 12 integrations including Salesforce, HubSpot, and Pipedrive, while Capsule CRM lists 10 integrations including Xero, QuickBooks Online, and Mailchimp.
Reviewed and updated September 2, 2026
Capsule CRM vs Lusha: CRM Platform vs Data Enrichment Tool Comparison
Capsule CRM (CRM platform) and Lusha (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Capsule CRM is a CRM platform for customer relationship management and sales pipeline tracking; Lusha is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Capsule CRM lists contact management with custom fields and multiple sales pipelines, and Lusha lists browser extension for linkedin and csv enrichment.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Capsule CRM is the one built for it; for finding accurate contact data for target accounts, that is Lusha. Many teams run one of each.
Understanding the Core Difference
Capsule CRM is Capsule is a CRM for managing contacts, sales pipelines and client delivery in one place. It pairs contact and opportunity management with kanban-style project boards, workflow automations and AI features for pipeline building and meeting prep.
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Capsule CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts; maximum 2 users |
| Starter | Contact Sales | 30,000 Contacts |
| Growth | Contact Sales | 60,000 Contacts |
| Advanced | Contact Sales | 120,000 Contacts |
| Ultimate | Contact Sales | - |
Source: Capsule CRM Pricing
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Capsule CRM offers 5 pricing tiers compared to Lusha's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- and 2 more listed below
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
Capsule CRM Key Features
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Capsule CRM
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Integration Ecosystem
Capsule CRM Integrations
Capsule CRM connects with: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Shared Integrations
Both tools integrate with: Gmail, Zapier, Make.
Integrations listed only by Capsule CRM: Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Transpond.
Integrations listed only by Lusha: Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, n8n.
Use Case Recommendations
Best Fit for Capsule CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Capsule CRM | Lusha |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | $399.90/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 10 | 12 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Capsule CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and Lusha the B2B lead data and contact enrichment side. Capsule CRM offers a more accessible entry point, while Lusha starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Capsule CRM and Lusha for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Capsule CRM and Lusha?
- Capsule CRM is a CRM platform built for managing contacts, sales pipelines, and client delivery, while Lusha is a data enrichment tool focused on finding B2B contact data through browser extensions and CSV enrichment. They serve different stages of the sales workflow rather than competing directly.
- Which one is cheaper, Capsule CRM or Lusha?
- Both tools start at $0/mo on their free tiers. Beyond that, Capsule CRM's paid tiers require contacting sales for pricing, while Lusha publishes paid tiers at $49.90/mo, $69.90/mo, and $399.90/mo, making its cost structure more transparent at higher usage levels.
- Can I use Capsule CRM and Lusha together?
- Yes, many teams run both tools since they cover different parts of the sales workflow. Capsule CRM handles contact management and pipeline tracking, while Lusha supplies enriched contact data, and both integrate with Gmail, Zapier, and Make.
- What integrations does Lusha offer that Capsule CRM doesn't?
- Lusha connects with Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, and n8n, none of which appear on Capsule CRM's integration list. Capsule CRM instead lists integrations like Xero, QuickBooks Online, FreshBooks, and Sage Accounting that Lusha does not offer.
- How many contacts does Capsule CRM support on its free plan?
- Capsule CRM's free plan supports up to 250 contacts and a maximum of 2 users. Paid tiers scale up to 30,000, 60,000, and 120,000 contacts, with pricing requiring direct contact with sales.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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