Capsule CRM vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Compare Capsule CRM (CRM platform) and TheirStack (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Capsule CRM is a CRM platform for managing contacts, sales pipelines, and client delivery, while TheirStack is a data enrichment tool that finds companies by technology use and hiring activity and enriches lead lists with technographics and buying intent. Both start free at $0/mo, and many teams run both tools together rather than choosing one.
Key takeaways
- Capsule CRM and TheirStack both offer a free tier starting at $0/mo.
- Capsule CRM has 5 pricing tiers (Free, Starter, Growth, Advanced, Ultimate) compared to TheirStack's 4 tiers (Free, App, API/Webhooks/MCP, Datasets).
- TheirStack's API, Webhooks and MCP plan costs $49/mo for 1,500 API credits per month.
- Capsule CRM lists 10 integrations including Gmail, Xero, and QuickBooks Online, while TheirStack lists 5 integrations including Clay and LinkedIn Audiences.
- Capsule CRM and TheirStack each list 8 features on their own pages, and the only integrations they share are Zapier and Make.
- TheirStack was founded in 2021, while Capsule CRM's founding year is not listed.
Reviewed and updated September 5, 2026
Capsule CRM vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Capsule CRM, a CRM platform for customer relationship management and sales pipeline tracking, against TheirStack, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Capsule CRM is a CRM platform for customer relationship management and sales pipeline tracking; TheirStack is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Capsule CRM lists contact management with custom fields and multiple sales pipelines, and TheirStack lists job search and company search.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Capsule CRM is the one built for it; for finding accurate contact data for target accounts, that is TheirStack. Many teams run one of each.
Understanding the Core Difference
Capsule CRM is Capsule is a CRM for managing contacts, sales pipelines and client delivery in one place. It pairs contact and opportunity management with kanban-style project boards, workflow automations and AI features for pipeline building and meeting prep.
TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Capsule CRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts; maximum 2 users |
| Starter | Contact Sales | 30,000 Contacts |
| Growth | Contact Sales | 60,000 Contacts |
| Advanced | Contact Sales | 120,000 Contacts |
| Ultimate | Contact Sales | - |
Source: Capsule CRM Pricing
TheirStack Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 company credits and 200 API credits per month |
| App | Usage-based | Company credit packs from 1,000 to 200,000 credits |
| API, Webhooks & MCP | $49/mo | 1,500 API credits per month |
| Datasets | Contact Sales | Jobs, Technographics and Buying intents datasets |
Source: TheirStack Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Capsule CRM offers 5 pricing tiers compared to TheirStack's 4, giving you more granularity as you scale.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- and 2 more listed below
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- and 2 more listed below
Capsule CRM Key Features
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
TheirStack Key Features
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Capsule CRM
- Contact management with custom fields
- Multiple Sales Pipelines
- Custom Sales Milestones
- Workflow Automations
- Advanced Sales Reporting
- Reporting Dashboards
- Project Management with kanban-style project boards
- AI Pipeline Generator
Listed only by TheirStack
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
Integration Ecosystem
Capsule CRM Integrations
Capsule CRM connects with: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Zapier, Make, Transpond.
TheirStack Integrations
TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Shared Integrations
Both tools integrate with: Zapier, Make.
Integrations listed only by Capsule CRM: Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, Transpond.
Integrations listed only by TheirStack: Clay, LinkedIn Audiences, N8N.
Use Case Recommendations
Best Fit for Capsule CRM
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for TheirStack
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Capsule CRM | TheirStack |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 5 |
| Founded | N/A | 2021 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Capsule CRM serves the customer relationship management and sales pipeline tracking side of an outbound stack and TheirStack the B2B lead data and contact enrichment side. Capsule CRM offers a more accessible entry point, while TheirStack starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Capsule CRM and TheirStack for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Capsule CRM and TheirStack?
- Capsule CRM is a CRM platform built for contact management, sales pipeline tracking, and client delivery, while TheirStack is a data enrichment tool focused on finding B2B lead data through job search, company search, and technographics enrichment. They serve different parts of the sales workflow rather than competing directly.
- Is Capsule CRM or TheirStack cheaper?
- Both platforms start at the same $0/mo free tier, so neither is cheaper at entry level. Beyond that, Capsule CRM's paid tiers require contacting sales for pricing, while TheirStack has a usage-based App plan and a $49/mo API, Webhooks and MCP plan alongside its own Contact Sales dataset tier.
- Do Capsule CRM and TheirStack integrate with the same tools?
- They share only two integrations: Zapier and Make. Capsule CRM additionally connects with Gmail, Mailchimp, Xero, QuickBooks Online, FreeAgent, FreshBooks, Sage Accounting, and Transpond, while TheirStack additionally connects with Clay, LinkedIn Audiences, and N8N.
- Should I use both Capsule CRM and TheirStack together?
- Many teams do run both tools since they cover different needs: TheirStack for finding accurate contact data on target accounts, and Capsule CRM for organizing those contacts, tracking deals, and forecasting revenue. The article notes both are worth considering together rather than as a single either-or choice.
- How many features and integrations does each tool offer?
- Capsule CRM and TheirStack each list 8 features on their own product pages. For integrations, Capsule CRM lists 10 total, while TheirStack lists 5, with Zapier and Make being the only ones both tools have in common.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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