Champify vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Champify (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Champify is a data enrichment tool for B2B lead data and contact enrichment, priced from $2000/mo, while Keap is a CRM platform for customer relationship management and sales pipeline tracking, priced from $299/mo. Teams needing accurate contact data for target accounts should choose Champify, teams needing pipeline tracking and forecasting should choose Keap, and many teams use both.
Key takeaways
- Champify's entry plan, Core, costs $2000/mo and supports Relationship Tracking for 15k+ contacts with a Salesforce Package for unlimited users.
- Keap has a single pricing plan at $299/mo starting at 1,500 contacts and 2 users.
- Champify offers 3 pricing tiers (Core, Pro, Enterprise) ranging from $2000/mo to $6000/mo, while Keap offers only 1 tier.
- Champify lists 10 integrations including Salesforce, Marketo, Gong, and Slack, compared to Keap's 6 integrations including Gmail, Outlook, and Zapier.
- Both vendors list 8 features each on their own pages, though the two feature lists do not overlap by exact wording.
Reviewed and updated September 5, 2026
Champify vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Champify, a data enrichment tool for B2B lead data and contact enrichment, against Keap, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Champify is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Champify lists relationship tracking and insider ai, and Keap lists contact management and contact segmentation (tags).
Keap offers a lower entry point at $299/mo compared to Champify at $2000/mo.
If your priority is finding accurate contact data for target accounts, Champify is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Champify is Relationship intelligence tool that tracks when past customers, users and champions change jobs, enriches them in Salesforce, and routes them to sellers as warm pipeline.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Core
Keap
Champify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | $2000/mo | Relationship Tracking for 15k+ contacts, Salesforce Package with unlimited users |
| Pro | $3000/mo | Relationship Tracking for 40k+ contacts, Calendar Sync for 50+ users, InsiderAI for 2k+ accounts |
| Enterprise | $6000/mo | Relationship Tracking for 150k+ contacts, Insider AI for 5k+ accounts, CRM Clean for 200k+ contacts |
Source: Champify Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Keap offers the lower entry point ($299/mo vs $2000/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Champify offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Champify Key Features
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- Salesforce Sandbox Deployment
- Shared Slack Channel
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Champify
- Relationship Tracking
- Insider AI
- CRM Clean
- Calendar Sync
- Custom Playbooks
- Salesforce Package
- Salesforce Sandbox Deployment
- Shared Slack Channel
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Champify Integrations
Champify connects with: Salesforce, Marketo, Gong, Outreach, Salesloft, Slack, 6sense, Gainsight, Demandbase, LinkedIn.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Champify: Salesforce, Marketo, Gong, Outreach, Salesloft, Slack, 6sense, Gainsight, Demandbase, LinkedIn.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Champify
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Champify | Keap |
|---|---|---|
| Starting Price | $2000/mo | $299/mo |
| Top Tier Price | $6000/mo | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Champify serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Keap offers a more accessible entry point at $299/mo, while Champify starts at $2000/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Champify and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Champify and Keap?
- Champify is a data enrichment tool built for B2B lead data and contact enrichment, while Keap is a CRM platform built for customer relationship management and sales pipeline tracking. They cover different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- Which is cheaper, Champify or Keap?
- Keap is cheaper at its entry point, starting at $299/mo, compared to Champify's entry plan at $2000/mo. Keap sells a single plan priced by contact count, while Champify offers three tiers ranging from $2000/mo to $6000/mo depending on contact volume and features needed.
- How many integrations does Champify offer compared to Keap?
- Champify lists 10 integrations, including Salesforce, Marketo, Gong, Outreach, Salesloft, Slack, 6sense, Gainsight, Demandbase, and LinkedIn. Keap lists 6 integrations, including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, so Champify supports a broader range of connections in this comparison.
- Who should use Champify instead of Keap?
- Champify is best suited for mid-market to enterprise teams with established budgets for B2B lead data and contact enrichment, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation. It also fits organizations with complex tech stacks needing broad integration support.
- Can a company use both Champify and Keap together?
- Yes, the two tools cover different parts of the sales workflow, with Champify handling data enrichment and Keap handling CRM and pipeline tracking. The article notes that many teams run one of each rather than treating them as competing choices.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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