Clarify vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Compare Clarify (CRM platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Clarify (CRM platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Clarify vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Clarify (CRM platform) and Ocean.io (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Clarify is a CRM platform for customer relationship management and sales pipeline tracking; Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Clarify lists ai sales agent that runs your accounts and automatic deal and meeting intelligence, and Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources).
Clarify publishes an entry price of $0/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Clarify is the one built for it; for finding accurate contact data for target accounts, that is Ocean.io. Many teams run one of each.
Understanding the Core Difference
Clarify is Clarify is an autonomous, AI-native CRM for go-to-market teams, with agents that handle prospecting, follow-ups, meeting prep and summaries. Every plan has unlimited seats; pricing is by monthly AI credits rather than per user.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Subscription (Yearly)
Clarify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20k records; 1k credits a month |
| Starter | $40/mo | 250k records; 5k credits / month (slider to 40k) |
| Growth | Contact Sales | Unlimited records; 100k credits a month |
Source: Clarify Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to Clarify's 3, giving you more granularity as you scale.
Clarify includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- AI sales agent that runs your accounts
- Automatic deal and meeting intelligence
- Meeting prep and summaries
- Advanced enrichment
- Active campaigns
- Custom objects
- and 2 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Clarify Key Features
- AI sales agent that runs your accounts
- Automatic deal and meeting intelligence
- Meeting prep and summaries
- Advanced enrichment
- Active campaigns
- Custom objects
- Workflow automation
- SAML SSO
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clarify
- AI sales agent that runs your accounts
- Automatic deal and meeting intelligence
- Meeting prep and summaries
- Advanced enrichment
- Active campaigns
- Custom objects
- Workflow automation
- SAML SSO
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Clarify Integrations
Clarify connects with: Amplitude, PostHog, Segment, Pipedream, Zapier, Braze, Customer.io, Inflection, Circleback, Granola, Zoom, Stripe, Google Workspace, Linear, Microsoft 365, Notion, Slack, Apollo, Default, Lemlist, LinkedIn, Outreach, The Swarm, Cal, Calendly, Chili Piper, Intercom, Chrome Extension.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Integrations listed only by Clarify: Amplitude, PostHog, Segment, Pipedream, Zapier, Braze, Customer.io, Inflection, Circleback, Granola, Zoom, Stripe, Google Workspace, Linear, Microsoft 365, Notion, Slack, Apollo, Default, Lemlist, LinkedIn, Outreach, The Swarm, Cal, Calendly, Chili Piper, Intercom, Chrome Extension.
Integrations listed only by Ocean.io: HubSpot, Pipedrive, Salesforce, Clay.
Use Case Recommendations
Best Fit for Clarify
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (28 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Clarify | Ocean.io |
|---|---|---|
| Starting Price | Free | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 28 | 4 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clarify serves the customer relationship management and sales pipeline tracking side of an outbound stack and Ocean.io the B2B lead data and contact enrichment side. Clarify publishes an entry price (a free tier), while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clarify and Ocean.io for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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